--- title: rankingCoach Blog (11) description: The Best Digital Marketing guide for SMBs - featuring deep dives on key Digital Marketing terms, Google Updates, Local SEO & Search Engine Optimization (11) --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en) - [Deutsch](https://blog.rankingcoach.com/de) - [Español](https://blog.rankingcoach.com/es) - [Français](https://blog.rankingcoach.com/fr) - [Italiano](https://blog.rankingcoach.com/it) - [Nederlands](https://blog.rankingcoach.com/nl) - [Polski](https://blog.rankingcoach.com/pl) - [Português](https://blog.rankingcoach.com/pt) - [Română](https://blog.rankingcoach.com/ro) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach’s Digital Marketing blog for small businesses Search for articles Category Select Category - [Digital Marketing](https://blog.rankingcoach.com/en/tag/digital-marketing) - [SEO](https://blog.rankingcoach.com/en/tag/seo) - [Marketing Journey](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Local listings](https://blog.rankingcoach.com/en/tag/local-listings) - [Press Release](https://blog.rankingcoach.com/en/tag/press-release) - [Social Media Marketing](https://blog.rankingcoach.com/en/tag/social-media-marketing) - [Partner](https://blog.rankingcoach.com/en/tag/partner) - [SEA](https://blog.rankingcoach.com/en/tag/sea) - [video marketing](https://blog.rankingcoach.com/en/tag/video-marketing) [![Big Digital Marketing Trends for Local Businesses in 2021](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.25.48.png)](https://blog.rankingcoach.com/en/big-digital-marketing-trends-for-local-businesses-in-2021) [Big Digital Marketing Trends for Local Businesses in 2021](https://blog.rankingcoach.com/en/big-digital-marketing-trends-for-local-businesses-in-2021) Few new years are as welcome as this one, fewer still will have as many people wondering what will... 01/13/2021 [![UK’s leading violin dealer: The Success Story of Bridgewood and Neitzert](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.29.19.png)](https://blog.rankingcoach.com/en/uks-leading-violin-dealer-the-success-story-of-bridgewood-and-neitzert) [UK’s leading violin dealer: The Success Story of Bridgewood and Neitzert](https://blog.rankingcoach.com/en/uks-leading-violin-dealer-the-success-story-of-bridgewood-and-neitzert) UK’s leading violin dealer: The Success Story of Bridgewood and Neitzert In this success story we... 01/11/2021 [![What rankingCoach Did To Help SMBs in 2020](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.34.17.png)](https://blog.rankingcoach.com/en/what-rankingcoach-did-to-help-smbs-in-2020) [What rankingCoach Did To Help SMBs in 2020](https://blog.rankingcoach.com/en/what-rankingcoach-did-to-help-smbs-in-2020) Thanks to the home-office-friendly nature of our business and the wonderful adaptability of our... 12/23/2020 [![The Blog: What You Should Know About Google Updates](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.37.27.png)](https://blog.rankingcoach.com/en/the-blog-what-you-should-know-about-google-updates) [The Blog: What You Should Know About Google Updates](https://blog.rankingcoach.com/en/the-blog-what-you-should-know-about-google-updates) Google’s December 2020 Core Update Despite Google rolling out core updates several times a year,... 12/16/2020 [![rankingCoach in Deloitte's Technology Fast 50 for Third Year Running](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.40.10.png)](https://blog.rankingcoach.com/en/rankingcoach-in-deloittes-technology-fast-50-for-third-year-running) [rankingCoach in Deloitte's Technology Fast 50 for Third Year Running](https://blog.rankingcoach.com/en/rankingcoach-in-deloittes-technology-fast-50-for-third-year-running) For the third year in a row, rankingCoach has secured its place in the 50 fastest growing... 12/14/2020 [![5 Reasons Why Your Business Needs A LinkedIn Page](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.42.49.png)](https://blog.rankingcoach.com/en/5-reasons-why-your-business-needs-a-linkedin-page) [5 Reasons Why Your Business Needs A LinkedIn Page](https://blog.rankingcoach.com/en/5-reasons-why-your-business-needs-a-linkedin-page) If all the different Social Media channels were at a party together, LinkedIn would almost... 12/09/2020 [![How To Write Good SEO Content](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.45.01.png)](https://blog.rankingcoach.com/en/how-to-write-good-seo-content) [How To Write Good SEO Content](https://blog.rankingcoach.com/en/how-to-write-good-seo-content) Getting top rankings on search engines with SEO isn’t like flicking on a switch. No matter how much... 12/02/2020 [![Digital Masterclass: rankingCoach Wins DIGITAL CHAMPIONS AWARD 2020](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.50.46.png)](https://blog.rankingcoach.com/en/digital-masterclass-rankingcoach-wins-digital-champions-award-2020) [Digital Masterclass: rankingCoach Wins DIGITAL CHAMPIONS AWARD 2020](https://blog.rankingcoach.com/en/digital-masterclass-rankingcoach-wins-digital-champions-award-2020) rankingCoach wins 1st place at the Digital Champions Award 2020 WEST in the category "Digital... 11/25/2020 [![What the 404 Error Message Means for Your Site's SEO](https://blog.rankingcoach.com/hubfs/Screenshot%202021-04-20%20at%2016.48.10.png)](https://blog.rankingcoach.com/en/what-the-404-error-message-means-for-your-sites-seo) [What the 404 Error Message Means for Your Site's SEO](https://blog.rankingcoach.com/en/what-the-404-error-message-means-for-your-sites-seo) The 404 error status is the only computer status message we have all heard of. We associate it with... 11/04/2020 [![3 Signs Your Site’s Blog Content Isn’t Good Enough](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2016.50.52.png)](https://blog.rankingcoach.com/en/3-signs-your-sites-blog-content-isnt-good-enough) [3 Signs Your Site’s Blog Content Isn’t Good Enough](https://blog.rankingcoach.com/en/3-signs-your-sites-blog-content-isnt-good-enough) Every business needs a website with high-quality content to build their online brand and rank for... 10/28/2020 [![Big Mistakes in SEO and Digital Marketing](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2016.49.05.png)](https://blog.rankingcoach.com/en/the-blog-big-mistakes-in-seo-and-digital-marketing) [Big Mistakes in SEO and Digital Marketing](https://blog.rankingcoach.com/en/the-blog-big-mistakes-in-seo-and-digital-marketing) 3 Times Big Business Got Digital Marketing Horribly Wrong With the right digital marketing... 10/14/2020 [![5 UX Tips For More Sales and Customers on Your Site](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2016.45.17.png)](https://blog.rankingcoach.com/en/5-ux-tips-for-more-sales-and-customers-on-your-site) [5 UX Tips For More Sales and Customers on Your Site](https://blog.rankingcoach.com/en/5-ux-tips-for-more-sales-and-customers-on-your-site) The game doesn’t end when the customer gets to your website. In fact, it’s just beginning. 10/07/2020 [❮ Previous](https://blog.rankingcoach.com/en/page/10) [1](https://blog.rankingcoach.com/en/page/1) ... [2](https://blog.rankingcoach.com/en/page/2) ... [7](https://blog.rankingcoach.com/en/page/7) ... [10](https://blog.rankingcoach.com/en/page/10) [11](https://blog.rankingcoach.com/en/page/11) [12](https://blog.rankingcoach.com/en/page/12) ... [15](https://blog.rankingcoach.com/en/page/15) ... [20](https://blog.rankingcoach.com/en/page/20) ... 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We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "rankingCoach GmbH" }, "dateModified" : "March 27, 2026, 4:28:40 PM", "datePublished" : "2025-09-01 19:23:48", "headline" : "rankingCoach Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/page/11", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```