--- title: rankingCoach Blog (10) description: The Best Digital Marketing guide for SMBs - featuring deep dives on key Digital Marketing terms, Google Updates, Local SEO & Search Engine Optimization (10) --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en) - [Deutsch](https://blog.rankingcoach.com/de) - [Español](https://blog.rankingcoach.com/es) - [Français](https://blog.rankingcoach.com/fr) - [Italiano](https://blog.rankingcoach.com/it) - [Nederlands](https://blog.rankingcoach.com/nl) - [Polski](https://blog.rankingcoach.com/pl) - [Português](https://blog.rankingcoach.com/pt) - [Română](https://blog.rankingcoach.com/ro) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach’s Digital Marketing blog for small businesses Search for articles Category Select Category - [Digital Marketing](https://blog.rankingcoach.com/en/tag/digital-marketing) - [SEO](https://blog.rankingcoach.com/en/tag/seo) - [Marketing Journey](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Local listings](https://blog.rankingcoach.com/en/tag/local-listings) - [Press Release](https://blog.rankingcoach.com/en/tag/press-release) - [Social Media Marketing](https://blog.rankingcoach.com/en/tag/social-media-marketing) - [Partner](https://blog.rankingcoach.com/en/tag/partner) - [SEA](https://blog.rankingcoach.com/en/tag/sea) - [video marketing](https://blog.rankingcoach.com/en/tag/video-marketing) [![Optimizing Your Calls to Action for Sales](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2016.56.57.png)](https://blog.rankingcoach.com/en/optimizing-your-calls-to-action-for-sales) [Optimizing Your Calls to Action for Sales](https://blog.rankingcoach.com/en/optimizing-your-calls-to-action-for-sales) The number of sales is the ultimate KPI of all SMBs. The customer journey may begin much earlier on... 04/16/2021 [![rankingCoach Launches Free Limited Edition to Support 50,000 Small Businesses](https://blog.rankingcoach.com/hubfs/Screenshot%202021-11-18%20at%2015.35.32%20(2).png)](https://blog.rankingcoach.com/en/rankingcoach-launches-free-limited-edition-to-support-50000-small-businesses) [rankingCoach Launches Free Limited Edition to Support 50,000 Small Businesses](https://blog.rankingcoach.com/en/rankingcoach-launches-free-limited-edition-to-support-50000-small-businesses) Small and local businesses are doing everything they can to survive in this time of unprecedented... 03/24/2021 [![How to use Google Analytics and why it’s essential for your website](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-43587286603-featured-image-1758702717.png)](https://blog.rankingcoach.com/en/how-to-use-google-analytics-and-why-its-essential-for-your-website) [How to use Google Analytics and why it’s essential for your website](https://blog.rankingcoach.com/en/how-to-use-google-analytics-and-why-its-essential-for-your-website) When you create a website for your business, the goal is simple: attract visitors who take... 03/22/2021 [![What Is Off-Page SEO and Why It Matters](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-43582924178-featured-image-1758702707.png)](https://blog.rankingcoach.com/en/what-is-off-page-seo) [What Is Off-Page SEO and Why It Matters](https://blog.rankingcoach.com/en/what-is-off-page-seo) {% video\_player "embed\_player" overrideable=False, type='hsvideo2', hide\_playlist=True,... 03/22/2021 [![What is Mobile Optimization and Why is it Important?](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-46026384189-featured-image-1758702750.png)](https://blog.rankingcoach.com/en/what-is-mobile-optimization) [What is Mobile Optimization and Why is it Important?](https://blog.rankingcoach.com/en/what-is-mobile-optimization) After discussing how you can attract customers to your business using Google Ads, Local SEO, ... 03/19/2021 [![How to Grow and Engage Your Social Media Audience](https://blog.rankingcoach.com/hubfs/7%20Grow%20Social%20Media-1.jpg)](https://blog.rankingcoach.com/en/how-to-grow-and-engage-your-social-media-audience) [How to Grow and Engage Your Social Media Audience](https://blog.rankingcoach.com/en/how-to-grow-and-engage-your-social-media-audience) Building a large following on Social Media is an essential part of a modern digital marketing... 03/17/2021 [![Lieferando Makes Shadow Sites of Listed Restaurants](https://blog.rankingcoach.com/hubfs/6%20Lieferando%20Shadow%20sites-1.jpg)](https://blog.rankingcoach.com/en/lieferando-makes-shadow-sites-of-listed-restaurants) [Lieferando Makes Shadow Sites of Listed Restaurants](https://blog.rankingcoach.com/en/lieferando-makes-shadow-sites-of-listed-restaurants) Despite the constant uncertainty and movement in and out of lockdown, some forward-thinking local... 03/03/2021 [![What Is Duplicate Content And How Do I Avoid It?](https://blog.rankingcoach.com/hubfs/623_big%20compressed.jpg)](https://blog.rankingcoach.com/en/what-is-duplicate-content-and-how-do-i-avoid-it) [What Is Duplicate Content And How Do I Avoid It?](https://blog.rankingcoach.com/en/what-is-duplicate-content-and-how-do-i-avoid-it) Preventing Duplicate Content & SEO Problems We know that having thebest approach to as many of... 02/24/2021 [![TOP 7 tips to create a great website](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-41897363229-featured-image-1758702686.png)](https://blog.rankingcoach.com/en/top-7-tips-to-create-a-great-website) [TOP 7 tips to create a great website](https://blog.rankingcoach.com/en/top-7-tips-to-create-a-great-website) Your website is often the first impression potential customers get of your business—so it needs to... 02/24/2021 [![How Voice Search Is Changing SEO—and How You Should Adapt](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-41727804298-featured-image-1758702669.png)](https://blog.rankingcoach.com/en/how-voice-search-is-changing-seo-and-how-to-adapt-to-that-change) [How Voice Search Is Changing SEO—and How You Should Adapt](https://blog.rankingcoach.com/en/how-voice-search-is-changing-seo-and-how-to-adapt-to-that-change) The way people search online is constantly evolving, and voice search has become one of the biggest... 02/19/2021 [![What is online reputation management (ORM)](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-41061195871-featured-image-1758702645.jpeg)](https://blog.rankingcoach.com/en/what-is-online-reputation-management-orm) [What is online reputation management (ORM)](https://blog.rankingcoach.com/en/what-is-online-reputation-management-orm) {% video\_player "embed\_player" overrideable=False, type='hsvideo2', hide\_playlist=True,... 01/28/2021 [![The Impact of Brexit on EU Domain Names](https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2017.22.24.png)](https://blog.rankingcoach.com/en/the-impact-of-brexit-on-eu-domain-names) [The Impact of Brexit on EU Domain Names](https://blog.rankingcoach.com/en/the-impact-of-brexit-on-eu-domain-names) The Impact of Brexit on EU Domain names Brexit has only just come into effect and many small... 01/27/2021 [❮ Previous](https://blog.rankingcoach.com/en/page/9) [1](https://blog.rankingcoach.com/en/page/1) ... ... 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[24](https://blog.rankingcoach.com/en/page/24) [Next ❯](https://blog.rankingcoach.com/en/page/11) ## FREE Brand Watch your business [Start now](https://go.rankingcoach.com/promotion-freemium/en-us) - - Features - [Local Marketing](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/en-us/google-ads?utm_source=rc_blog) - [Search Engine Optimization (SEO)](https://www.rankingcoach.com/en-us/seo?utm_source=rc_blog) - [Reputation management](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - - About - [Legal Notice](https://www.rankingcoach.com/en-us/legal-notice?utm_source=rc_blog) - [Terms and Conditions](https://www.rankingcoach.com/en-us/terms-and-conditions?utm_source=rc_blog) - [Privacy Policy](https://www.rankingcoach.com/en-us/privacy-policy?utm_source=rc_blog) - [Cancellation and Refund](https://www.rankingcoach.com/en-us/cancellation-refund-policy) - [About Us](https://www.rankingcoach.com/en-us/about-us?utm_source=rc_blog) - [Glossary](https://knowledge.rankingcoach.com/en) - [Press](https://go.rankingcoach.com/en/pr) - [Privacy & Cookie Settings](https://www.rankingcoach.com/en-us#) - - Help - [Help Center](https://help.rankingcoach.com/en?utm_source=rc_blog) - [Contact](https://www.rankingcoach.com/en-us/contact?utm_source=rc_blog) - Careers - [We are hiring](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Digital Marketing Guides - [Search Engine Marketing](https://www.rankingcoach.com/en-us/search-engine-marketing) - [Search Engine Optimization](https://www.rankingcoach.com/en-us/search-engine-optimization) - [Social Media Marketing](https://www.rankingcoach.com/en-us/social-media-marketing) - [Email Marketing](https://www.rankingcoach.com/en-us/email-marketing) - [User Experience (UX)](https://www.rankingcoach.com/en-us/user-experience-in-digital-marketing) - [Review Management](https://www.rankingcoach.com/en-us/review-management) - - rankingCoach is specially tailored for the following CMSs: - [WordPress](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/en/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/en/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/en/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/en/cms/seo-digital-marketing-shopify) - [Squarespace](https://go.rankingcoach.com/en/cms/seo-digital-marketing-squarespace) - [Webs](https://go.rankingcoach.com/en/cms/seo-digital-marketing-webs) - [Wix](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wix) - [Weebly](https://go.rankingcoach.com/en/cms/seo-digital-marketing-weebly) - [Duda](https://go.rankingcoach.com/en/cms/seo-digital-marketing-duda) - [PrestaShop 1.6](https://go.rankingcoach.com/en/cms/seo-digital-marketing-prestashop) - [1&1 MyWebsite](https://go.rankingcoach.com/en/cms/seo-digital-marketing-11-mywebsite) - [Jimdo](https://go.rankingcoach.com/en/cms/seo-digital-marketing-jimdo) - [Opencart](https://go.rankingcoach.com/en/cms/seo-digital-marketing-opencart) ![rankingCoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/inv-rC-logo.svg "rankingCoach") - - - rankingCoach is the market leader in Digital Marketing for Small and Medium-Sized Businesses. We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "rankingCoach GmbH" }, "dateModified" : "March 27, 2026, 4:28:40 PM", "datePublished" : "2025-09-01 19:23:48", "headline" : "rankingCoach Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/page/10", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```