--- title: rankingCoach Blog | SEO (2) description: SEO | The Best Digital Marketing guide for SMBs - featuring deep dives on key Digital Marketing terms, Google Updates, Local SEO & Search Engine Optimization (2) --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en/tag/seo) - [Deutsch](https://blog.rankingcoach.com/de/tag/seo) - [Español](https://blog.rankingcoach.com/es/tag/seo) - [Français](https://blog.rankingcoach.com/fr/tag/seo) - [Italiano](https://blog.rankingcoach.com/it/tag/seo) - [Nederlands](https://blog.rankingcoach.com/nl/tag/seo) - [Português](https://blog.rankingcoach.com/pt/tag/seo) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach’s Digital Marketing blog for small businesses Search for articles Category Select Category - [Digital Marketing](https://blog.rankingcoach.com/en/tag/digital-marketing) - [SEO](https://blog.rankingcoach.com/en/tag/seo) - [Marketing Journey](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Local listings](https://blog.rankingcoach.com/en/tag/local-listings) - [Press Release](https://blog.rankingcoach.com/en/tag/press-release) - [Social Media Marketing](https://blog.rankingcoach.com/en/tag/social-media-marketing) - [Partner](https://blog.rankingcoach.com/en/tag/partner) - [SEA](https://blog.rankingcoach.com/en/tag/sea) - [video marketing](https://blog.rankingcoach.com/en/tag/video-marketing) [![How a Sitemap Helps Google Find Your Website](https://blog.rankingcoach.com/hubfs/sitemaps_resized_1200x630.png)](https://blog.rankingcoach.com/en/xml-sitemap-seo) [How a Sitemap Helps Google Find Your Website](https://blog.rankingcoach.com/en/xml-sitemap-seo) Most small business owners assume that once their website is live, Google will find it. That... 05/27/2026 [![Why SEO Matters for Small Businesses](https://blog.rankingcoach.com/hubfs/seo-guide.png)](https://blog.rankingcoach.com/en/why-seo-matters-small-businesses) [Why SEO Matters for Small Businesses](https://blog.rankingcoach.com/en/why-seo-matters-small-businesses) For small businesses, being found online is not a matter of luck — it is the result of deliberate,... 05/26/2026 [![Why Doorway Pages Still Hurt Your Google Rankings](https://blog.rankingcoach.com/hubfs/doorway-seo.png)](https://blog.rankingcoach.com/en/doorway-pages-seo) [Why Doorway Pages Still Hurt Your Google Rankings](https://blog.rankingcoach.com/en/doorway-pages-seo) Doorway pages have been on Google's penalty list for over a decade, but they remain one of the most... 05/21/2026 [![SEO vs Content Marketing: Why Most Small Businesses Get This Wrong](https://blog.rankingcoach.com/hubfs/content-marketing_1200x630.jpg)](https://blog.rankingcoach.com/en/seo-vs-content-marketing) [SEO vs Content Marketing: Why Most Small Businesses Get This Wrong](https://blog.rankingcoach.com/en/seo-vs-content-marketing) At some point, almost every small business asks the same question: should we focus on SEO or... 05/04/2026 [![How Meta Titles, Descriptions and Media Tags Influence SEO](https://blog.rankingcoach.com/hubfs/meta-data-blog_image.jpg)](https://blog.rankingcoach.com/en/blog-meta-title-meta-description-and-media-content-tags-for-seo) [How Meta Titles, Descriptions and Media Tags Influence SEO](https://blog.rankingcoach.com/en/blog-meta-title-meta-description-and-media-content-tags-for-seo) Meta titles, meta descriptions, and media tags shape how your website appears in search results.... 04/29/2026 [![Understanding the HTTP 301 Status Code for SEO](https://blog.rankingcoach.com/hubfs/301-seo.jpg)](https://blog.rankingcoach.com/en/understanding-http-301-status-code-seo) [Understanding the HTTP 301 Status Code for SEO](https://blog.rankingcoach.com/en/understanding-http-301-status-code-seo) The HTTP 301 status code indicates that a webpage has been permanently moved to a new URL. While... 04/27/2026 [![SEO Content Writing: What Actually Drives Rankings and Visibility](https://blog.rankingcoach.com/hubfs/blog_image_content-seo.jpg)](https://blog.rankingcoach.com/en/seo-content-writing-drives-rankings-visibility) [SEO Content Writing: What Actually Drives Rankings and Visibility](https://blog.rankingcoach.com/en/seo-content-writing-drives-rankings-visibility) SEO content writing is often misunderstood as a checklist of keywords, word counts, and formatting... 04/23/2026 [![7 Mobile Ranking Factors Google Still Prioritizes](https://blog.rankingcoach.com/hubfs/mobile-optimisation-ranking-factor.jpg)](https://blog.rankingcoach.com/en/mobile-ranking-factors-google-prioritizes) [7 Mobile Ranking Factors Google Still Prioritizes](https://blog.rankingcoach.com/en/mobile-ranking-factors-google-prioritizes) Mobile-friendliness is no longer a secondary optimization layer — it is foundational to search... 04/20/2026 [![Why Choosing the Right SEO Keywords Drives Real Search Visibility](https://blog.rankingcoach.com/hubfs/main_image_1200x630_v2.jpg)](https://blog.rankingcoach.com/en/the-blog-finding-the-right-keywords-for-seo) [Why Choosing the Right SEO Keywords Drives Real Search Visibility](https://blog.rankingcoach.com/en/the-blog-finding-the-right-keywords-for-seo) Choosing the right SEO keywords is what determines whether a website becomes visible in search... 04/16/2026 [![3 SEO Ranking Factors You Must Get Right](https://blog.rankingcoach.com/hubfs/rankingcoach_1200x630.jpg)](https://blog.rankingcoach.com/en/3-ranking-factors-you-must-get-right) [3 SEO Ranking Factors You Must Get Right](https://blog.rankingcoach.com/en/3-ranking-factors-you-must-get-right) Ranking systems and core signals define how websites gain visibility in search results. For small... 04/14/2026 [![5 Strategic Ways to Grow Your Local Business Online](https://blog.rankingcoach.com/hubfs/small-business-thriving-locally.jpg)](https://blog.rankingcoach.com/en/thriving-locally-5-simple-tips-to-promote-your-local-business-online) [5 Strategic Ways to Grow Your Local Business Online](https://blog.rankingcoach.com/en/thriving-locally-5-simple-tips-to-promote-your-local-business-online) Having accurate listings and an optimized profile is essential — but visibility alone does not... 02/11/2026 [![Local Directories and AI-Driven Search for Small Businesses](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-41088593225-featured-image-1758702658.jpeg)](https://blog.rankingcoach.com/en/what-are-local-directories) [Local Directories and AI-Driven Search for Small Businesses](https://blog.rankingcoach.com/en/what-are-local-directories) Search behavior has changed significantly. Customers increasingly rely on voice assistants,... 02/08/2026 [❮ Previous](https://blog.rankingcoach.com/en/tag/seo/page/1) [1](https://blog.rankingcoach.com/en/tag/seo/page/1) ... [2](https://blog.rankingcoach.com/en/tag/seo/page/2) [3](https://blog.rankingcoach.com/en/tag/seo/page/3) [4](https://blog.rankingcoach.com/en/tag/seo/page/4) ... [6](https://blog.rankingcoach.com/en/tag/seo/page/6) ... [9](https://blog.rankingcoach.com/en/tag/seo/page/9) [Next ❯](https://blog.rankingcoach.com/en/tag/seo/page/3) ## FREE Brand Watch your business [Start now](https://go.rankingcoach.com/promotion-freemium/en-us) - - Features - [Local Marketing](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/en-us/google-ads?utm_source=rc_blog) - [Search Engine Optimization (SEO)](https://www.rankingcoach.com/en-us/seo?utm_source=rc_blog) - [Reputation management](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - - About - [Legal Notice](https://www.rankingcoach.com/en-us/legal-notice?utm_source=rc_blog) - [Terms and Conditions](https://www.rankingcoach.com/en-us/terms-and-conditions?utm_source=rc_blog) - [Privacy Policy](https://www.rankingcoach.com/en-us/privacy-policy?utm_source=rc_blog) - [Cancellation and Refund](https://www.rankingcoach.com/en-us/cancellation-refund-policy) - [About Us](https://www.rankingcoach.com/en-us/about-us?utm_source=rc_blog) - [Glossary](https://knowledge.rankingcoach.com/en) - [Press](https://go.rankingcoach.com/en/pr) - [Privacy & Cookie Settings](https://www.rankingcoach.com/en-us#) - - Help - [Help Center](https://help.rankingcoach.com/en?utm_source=rc_blog) - [Contact](https://www.rankingcoach.com/en-us/contact?utm_source=rc_blog) - Careers - [We are hiring](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Digital Marketing Guides - [Search Engine Marketing](https://www.rankingcoach.com/en-us/search-engine-marketing) - [Search Engine Optimization](https://www.rankingcoach.com/en-us/search-engine-optimization) - [Social Media Marketing](https://www.rankingcoach.com/en-us/social-media-marketing) - [Email Marketing](https://www.rankingcoach.com/en-us/email-marketing) - [User Experience (UX)](https://www.rankingcoach.com/en-us/user-experience-in-digital-marketing) - [Review Management](https://www.rankingcoach.com/en-us/review-management) - - rankingCoach is specially tailored for the following CMSs: - [WordPress](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/en/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/en/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/en/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/en/cms/seo-digital-marketing-shopify) - [Squarespace](https://go.rankingcoach.com/en/cms/seo-digital-marketing-squarespace) - [Webs](https://go.rankingcoach.com/en/cms/seo-digital-marketing-webs) - [Wix](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wix) - [Weebly](https://go.rankingcoach.com/en/cms/seo-digital-marketing-weebly) - [Duda](https://go.rankingcoach.com/en/cms/seo-digital-marketing-duda) - [PrestaShop 1.6](https://go.rankingcoach.com/en/cms/seo-digital-marketing-prestashop) - [1&1 MyWebsite](https://go.rankingcoach.com/en/cms/seo-digital-marketing-11-mywebsite) - [Jimdo](https://go.rankingcoach.com/en/cms/seo-digital-marketing-jimdo) - [Opencart](https://go.rankingcoach.com/en/cms/seo-digital-marketing-opencart) ![rankingCoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/inv-rC-logo.svg "rankingCoach") - - - rankingCoach is the market leader in Digital Marketing for Small and Medium-Sized Businesses. We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "rankingCoach GmbH" }, "dateModified" : "March 27, 2026, 4:28:40 PM", "datePublished" : "2025-09-01 19:23:48", "headline" : "rankingCoach Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/tag/seo/page/2", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```