19 Feb, 2021
The way people search online is constantly evolving, and voice search has become one of the biggest shifts. Whether it’s Siri, Alexa, Google Assistant, or ChatGPT-style tools, more people are speaking to their devices rather than typing.
Nearly 50% of local searches are now done by voice. With smart speakers and mobile voice assistants becoming part of everyday life, this trend is reshaping how businesses are discovered. But how does it work—and how can your business stay visible?
Voice queries are different from traditional typed searches. Instead of typing short phrases like "pizza Berlin," users ask full questions like: "Where can I get pizza near me right now?"
This shift affects your keyword strategy. Voice searches are:
With voice search, Google and other assistants often return only one or two spoken answers. That means being in the top spot is even more crucial.
Search engines are now more focused on understanding user intent—thanks to developments like Google's Hummingbird and BERT algorithms. These prioritize:
This is relevant not just for search rankings but also for how Chatbots and AI Assistants respond to questions. These systems often pull information from high-ranking sources—so if your business isn't optimized, you risk being ignored in both voice search and chatbot results.
Voice search is especially powerful for local businesses. Studies show users are 3x more likely to search for local services by voice than by text.
Example queries:
That means your local presence must be flawless:
These listings don’t just help users—they feed the databases of voice assistants.
To improve your visibility in voice results, focus on the following:
Different assistants pull data from different sources:
Make sure your business is accurately listed in all relevant platforms. This is no longer just about visibility on search engines—it's about being discoverable via voice and AI.
Voice search optimization can be overwhelming, but rankingCoach makes it easier:
Want to be heard in voice search results? rankingCoach gives your business the tools to speak up—and stand out.