WhatsApp Business: Top 5 strategies to boost your sales and customer service

20 Dec, 2023

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As of June 2023, WhatsApp Business has soared past the 200 million monthly active user mark, establishing its global presence as an effective tool for businesses worldwide. 

Now, imagine a platform that facilitates real-time connections with customers, allows for personalized messaging, and delivers exceptional customer service, all while remaining cost-effective. It's a powerful asset for your business, and in this blog, we will explore the top 5 strategies to boost your sales and elevate your customer service with WhatsApp Business.

1. Optimize your business profile for better engagement

Optimizing your business profile on WhatsApp is critical for making a strong first impression. Your profile serves as the initial touchpoint for users, and we all know that first impressions are lasting impressions. To ensure you make a significant impact:

  • Profile picture: Use a high-quality, easily recognizable image such as your company logo or professional product photos.
  • Business Description: Craft a concise yet engaging description that effectively communicates your mission and unique selling points.
  • Physical address: Sharing your location, especially for local businesses, helps customers find you effortlessly.
  • Opening hours: While updating business hours may seem mundane, it's vital for setting clear customer expectations and ensuring timely responses.

In summary, think of your optimized WhatsApp Business profile as a polished storefront sign. It's a powerful tool for providing crucial information, building trust, and maintaining accuracy in customer interactions.

2. Add more personality to your WhatsApp Story 

Formerly known as WhatsApp Status, WhatsApp Story is your chance to inject some life and personality into your brand's presence. This dynamic feature enables you to share real-time updates, promote your offerings, and offer glimpses into your daily business activities. 

People love to see the human side of your brand and here are some key tips to make the most of WhatsApp Story:

  • Sneak peeks: Post behind-the-scenes glimpses of your business operations. Show your team in action, reveal how products are made, or give a sneak peek of upcoming projects. 
  • Interaction is key: Engage your audience by asking questions or running polls in your Status updates. It's an excellent way to gather feedback, understand your customers' preferences, and create a sense of community.
  • Mix it up: Variety keeps your updates fresh and exciting. Share stories, images, videos, and even animated GIFs to grab your audience's attention. 
  • Highlight milestones: Whether it's your company's anniversary or hitting a significant number of followers, share your success with your audience.

Don't hesitate to showcase your brand's personality, values, and offerings via WhatsApp Story

3. Generate more sales with detailed catalogs 

WhatsApp Catalog frees businesses from the monotonous and time-consuming task of repeatedly sharing product information and images with each customer individually. This feature allows you to showcase your products or services, complete with images, descriptions, and prices.

Firstly, ensure your catalog is well-organized and easy to navigate. An organized catalog simplifies the customer's journey in finding what they need. High-quality images are a must, as they captivate customers and provide a visual representation of your offerings. 

Don't forget to craft clear and compelling product descriptions that emphasize their unique benefits. This will capture customers' attention and drive their interest. 

Lastly, remember that your catalog is a dynamic tool; regularly update it to keep customers informed about any changes in your products or services. 

4. Strengthen customer loyalty with personalized messages 

Imagine you walk into a store, and the salesperson greets you by name, remembers your preferences, and even suggests products tailored to your taste. It feels great, right? That's what personalized messages do in conversational marketing.

WhatsApp Business offers a feature called Marketing Messages, which allows businesses to send customized one-to-many marketing notifications to users' personal inboxes. What makes this feature intriguing is the ability to create custom recipient lists, insert individual customer names for a personal touch, schedule messages for precise timing, and thus, send highly focused messages to both current and potential customers.

Businesses can optimize these messages to share information about new products, offer special deals, send appointment reminders, express gratitude through thank-you messages, and collect valuable feedback through requests. It's a versatile tool for effective customer engagement with a personal touch. 

However, it's important to note that the use of Marketing Messages on WhatsApp Business may involve costs depending on your region and the specific terms and conditions set by WhatsApp. 

5. Integrate Whatsapp Business with other platforms 

Integrating WhatsApp Business with other platforms is a strategic move that can yield significant benefits for businesses. By connecting WhatsApp with your CRM systems, rankingCoach 360, or websites, you can streamline your operations, enhance customer service, and boost overall efficiency. This multi-channel approach also opens up opportunities for marketing automation, ensuring that messages and information flow seamlessly between platforms, ultimately leading to improved customer engagement and better results.

For example, you can connect it to your website for instant customer support, link it with your CRM to track interactions, use it for e-commerce updates and real-time tracking, and seamlessly transition from social media or rankingCoach 360 to create a more cohesive and efficient customer experience.

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