In the beginning, getting more customers can take a lot of work. You are new to the market, people don’t know about you, the competition is so high, and everything feels overwhelming.
Simply put, you have no idea how to attract more clients to your business.
Don’t worry. We've got you covered, in this article, we will discuss five easy ways to help you get customers and expand your business.
- Ask people to leave reviews
Reviews are one of the most effective strategies to attract new customers. Social proof is a powerful tool, and new customers are more willing to try your business if they see others having positive experiences with it.
However, unfortunately, most people leave reviews only when they are unhappy, while happy customers remain silent. If you sit back and wait for good reviews to simply come to you, you could be waiting a long time without seeing any results.
You should take charge by asking your satisfied customers for their feedback. The more reviews you have, the more you will be perceived as reliable and trustworthy by other new potential customers, which will increase your reputation and, thus, your sales and revenues.
- Offer discounts to your new customers
It is no surprise that discounts attract people: they provide a low-risk way to try certain products or services. If you successfully attract new people by offering discounts and they are satisfied with what they received from you, you can safely target them with a marketing message encouraging and persuading them to keep purchasing from you.
- Offer something for free
Even better than discounts are free things. For example, if you run a restaurant, you can offer a free dessert to those clients who order larger meals. Or, if you own a clothing store, you can try the sales promotion “Buy 2 and get 1 free”, meaning that if your customers buy two pieces of clothing, they will get the third one, usually the cheapest, with a 100% discount.
They will appreciate your initiative, and your chance of gaining them as your active, loyal customers will increase considerably.
- Get in touch with your old customers
Make it a habit to go through your client contact list regularly. Then, when you find customers who last made a purchase or interacted with your business a while ago, reach out to them and provide them with a special offer, whether discounts, something free, or convenient packages. There's a high chance they'll be glad you remembered them and return as active consumers.
- Make partnerships with similar businesses
Many hands make light work. Partner up with businesses with similar customers, but not directly competitive, and strategize how to target each other’s customers to achieve greater results. For example, someone that sells an online workout plan could pair up with a nutritionist to offer discounts and deals to each other’s customers, while at the same time encouraging people to implement both working out and healthy eating habits for greater results.
Let rankingCoach guide your way to success!
If you want to have a successful business, you should keep testing and implementing strategies to find out which works best for you and continue with it for a longer period.
And something even more important is patience. It takes time for online success to happen. So you have to be consistent in what you do and ensure you keep up with any changes that might occur in the digital marketing world.
If you find yourself struggling, you can turn to rankingCoach, the all-in-one online marketing application to help SMBs achieve online success.