6 Reasons Why Reputation Management Is Essential for SMBs
09 Jun, 2021
Building and Growing your online reputation
Fifteen years ago, having a website with good rankings on search engines was enough for a local business. In fact, it was quite forward-thinking. But now SMBs face far more complex decisions to make: They must choose between a breathtaking number of additional digital marketing channels to choose from: Facebook, TripAdvisorTwitter, Instagram, Google My Business, YELP, TikTok.
These are just a handful of the many social media, review platforms, and local directories out there. Reviews and information about a business can be posted on many of these sites without the business concerned even having a profile; this means that a small business can have an army of online fans and critics that they are completely unaware of who is influencing the reputation of their business and its sales.
This article will show you that failing to manage your business’s reputation isn’t just sacrificing valuable customer feedback; Local directories, online reviews, social media, and online comments all combine to create your business’s online reputation, and this reputation has a huge impact on customers' purchasing habits as well as your online visibility. In light of these facts, it's no surprise that online reputation management has become a key area of digital marketing for all businesses.
Here are 6 reasons why reputation management is essential for SMBs along with matching tips on how you can leverage reputation management to attract more customers from search engines, reviews sites, and social media.
In light of so many consumers checking reviews, it is only natural for a business to want to know what potential customers are reading about them online — especially those customers who are getting their first impression of your business from reading your review profile. Making a good first impression has always been important in business but now that review websites are viewed by millions of people, every day, positive and negative reviews have never had a greater influence on your sales figures.
It’s also important to remember that when each of us checks out the reviews we tend to focus on the best-reviewed businesses at the expense of the average and negatively reviewed. This means that businesses who fail to manage reputation through reviews can miss out on crucial visibility on review platforms that will lead to more customers. This is another key reason why managing your reviews with reputation management is a good idea.
The Free Review Monitoring App
Managing reviews to boost your online reputation and visibility is no longer something that only large corporations can afford to do. rankingCoach FREE is the first free ranking, brand & competitor monitoring solution for small businesses, showing small businesses how they are perceived by potential customers online.
rankingCoach tracks reviews of your business across key online review platforms and alerts you the moment a customer leaves a review, showing you exactly what they are saying about your business in the app’s intuitive real-time feed. With this knowledge, you can respond quickly and appropriately to boost positive reviews and reduce the impact of negative reviews,
Getting more positive reviews and reducing your negative reviews will generate more sales for your business by strengthening your business’s online reputation and making it stand out against the competition.
Being seen in the right way at these two stages can make the difference between a site being a customer’s final choice, or just another option they passed on the way to finding what they want. If you’ve never scanned the internet for reviews of your business, now is a perfect time. rankingCoach FREE will scan all key review platforms for reviews of your business so you can see what has already been saying about your business and be informed the moment someone posts a new review of your business.
Online reviews perform a similar role as a personal recommendation from a friend, a recent study found that customers need to read ten reviews before they can trust a local business. This trend is also widespread geographically: from the largest metropolis to the tiniest village. Everywhere, people are checking, writing, and reading reviews. 86% of all consumers read reviews for local businesses at least occasionally.
Google My Business is a crucial local directory and review platform for brick-and-mortar businesses. Setting up and managing your Google My Business profile with the help of rankingCoach FREE is a great way to protect your local and online reputation as well as keeping customers updated on all of your latest events and opening hours
Studies show that customers perceive bad reviews less negatively if the business owner has responded to them within a few days of them being posted. If you also want help responding to your reviews, rankingCoach 360 allows you to respond to reviews cross-platform from within the app.
This will save you a lot of time signing in and out of different platforms to check and respond to reviews.
#5 Reputation Management Is Good for Google
Google has confirmed that a well-managed review profile is good for a business' SEO and Google Maps rankings:
Reputation Management is a great way of tracking and protecting your review profile. If you want to get more positive reviews you should combine Reputation Management with Brand Monitoring. Brand monitoring is about tracking mentions of your business across the internet. For instance on social media and online forums.
When you discover customers sharing positive comments about your business online, you should reach out to these happy customers to ask them to post reviews. Many of these happy customers will be happy to help and will be very likely to say something positive about your business. Brand monitoring and Reputation Management are both included in the rankingCoach FREE
Until recently, it was too time-consuming for an SMB to track all of their online reviews; Online reputation management applications like rankingCoach FREE have made it possible for SMBs to professionally manage their reviews in their free time:
At the heart of rankingCoach FREE is a real-time newsfeed containing all key events on Social Media and review platforms impacting your brand. So you can finally uncover those bad reviews that have been putting customers off, and learn from the digital marketing activities of your competitors. The app’s social-media-like stream puts you at the center of your own digital marketing universe. It’s a game-changing solution designed to unleash your business’s online potential.