TOP 7 tips to create a great website

Your website is often the first impression potential customers get of your business—so it needs to be strong. A well-built site helps build trust, improves your visibility in search engines, and converts visitors into customers. Here are 7 essential tips to help you create a website that works for your business.

 1. Cover the Key Pages

Every business website needs a solid foundation of core pages. These aren’t optional—they’re essential.

Homepage: Your homepage should briefly introduce your business, explain what you offer, and make it immediately clear how you can help the visitor.

About Page: Tell your story. Share what makes your business unique—whether it’s your experience, values, or background. People connect with people, not just logos.

Contact Page: Include phone number, email address, business hours, links to your social media accounts, and a contact form. Make it easy for people to reach you.

Services Page: List and describe what you offer. Use bullet points, highlight benefits, and explain how your services stand out.

Products Page: Describe each product clearly and include links to more detailed pages. Help users understand what they get and why they should choose you.

Privacy Policy Page: Let users know what data you collect and how you use it. Transparency builds trust.

404 Page: If a page doesn’t load, redirect users to a helpful page like your homepage.

Make sure every page has its own clean URL. This helps both users and Google. Internal linking also improves navigation—guide users from your homepage to products or blog posts naturally.

2. Know Your Audience

Before writing content, ask yourself:

• Who is your primary audience?
• Who might discover your site indirectly?
• What questions do they have?

Your homepage should quickly answer: “What’s in it for me?”

Your content needs to speak clearly to both loyal customers and newcomers. Think about how people arrive at your website: via search engines, social media, links, or emails. Make sure the content is easy to find—and optimized for search engines.

Use keywords your audience would type into Google and place them in headlines and subheadings.

3. Create Original Content

Original content is essential for SEO—and it builds your authority. Avoid copying from other sites. Google penalizes duplicate content.

Instead, look at your competitors and ask: What’s missing? What questions aren’t answered? Fill those gaps. Provide helpful, unique perspectives. Share your personality, expertise, and values.

Content should reflect your brand and give users a reason to choose you.

4. Keep It Simple

Simple content is effective content. Make it easy to read and scan:

• Use short sentences and everyday language
• Break text into short paragraphs
• Use headlines, bullet points, and visuals
• Avoid jargon or overly complex terms

Write like you’re speaking to a real person. Use “you” and “we.” Keep it friendly and natural.

Most users skim websites—help them find what they need fast.

5. Focus on SEO

SEO (Search Engine Optimization) helps your site show up in search results. Without it, your website could be invisible to new customers.

Here’s what to focus on:

Headlines: 80% of users read headlines—but only 20% read the full content. Make headlines clear, relevant, and compelling.

Keywords: These are the terms people search for. Use them in your titles, content, image names, and headings. Stay relevant to your niche.

Meta Tags:

• Meta Title: The title that appears in search results. Keep it unique and keyword-rich.
• Meta Description: A short summary that appears under your title in search results. Make it attention-grabbing (max 160 characters).

6. Make Content Actionable

Give your visitors something to do next. Actionable content keeps them engaged—and moves them closer to becoming a customer.

Use CTAs (Calls to Action):

• Direct CTAs: “Buy Now”, “Sign Up”, “Book Today”
• Transitional CTAs: “Learn More”, “Get Our Free Guide”, “Join Our Newsletter”

Place CTAs Strategically:

• Top right corner (ideal for desktop visitors)
• Bottom center (easy to tap on mobile devices)

Make sure your CTAs are clear and match the user’s stage in their journey.

7. Use Multimedia

Visuals make content easier to understand—and more engaging. Use:

• High-quality images
• Instructional videos
• Diagrams or icons to break up text

But don’t just add visuals—optimize them:

• Use descriptive, keyword-rich filenames and alt text
• Compress file sizes for fast loading
• Align visuals with related content

Images near relevant text improve rankings and user experience.

Final Thoughts

Creating a great small business website takes planning—but it pays off. Focus on helpful content, simple structure, smart SEO, and clear next steps. With these 7 tips, your website will be better positioned to attract, inform, and convert visitors.