The 6 SEO secrets everyone needs

05 Apr, 2018

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The 6 SEO secrets everyone needs

1. Keywords

When working on your website's SEO one of the main focal points you should start with is finding the right search terms for your website, these are known as keywords. “Keywords” are phrases and topics that define your content. Essentially, they are the words search engine users use to find their desired product, services, and information. This for example could be something along the lines of “best pizza in New York” or alternatively, “movie theaters near me”. This is very relevant when making sure your webpage is optimized for search engines, simplifying access to find yours before your competition. There are a couple of things to look out for when selecting your keywords, first, it is imperative that the search volume for each keyword is checked, without a healthy search volume the keywords are virtually useless. If no one is looking up the search terms, they are not going to increase the traffic coming to your website. The second thing you should be checking is the difficulty of the keyword, which is how many of your competitors and websites are using this keyword. For small to medium businesses, we suggest starting with relatively easier keywords to rank for. As you see these rankings increase over time, this is when you can start to implement more competitive keywords into your website.


2. Content

There are two important factors to be considered when writing content, these are quality and quantity. Writing great content for your website is a crucial part of SEO. Google’s algorithms search for important words in particular places on your website or blog, so sticking to these tips will be of huge benefit to you. Starting with quantity, it is important to figure out how much content you should be writing. The more information that you write for each page, the better. We recommend writing at least 300 words for the main body content for each of your pages, whether it is a subpage, product page, or a category. Taking this into account, it is also necessary to ensure that you are not only writing just to reach your word count, bringing us to the second factor; quality. Quality is needed for many topics in SEO, but when writing content, it is vital that your information is precise, informative, well-structured, and that it also brings a sense of added value to the visitors on your website; as this is what will really steal their attention and interest. As you start to write your content, if you find that you are using to many filler words or finding it difficult to reach the suggested word count, you should always remember that having a smaller piece of quality writing is much better than having information that is invaluable to your potential customers. Last, but certainly not least, when visiting your website customers do not want to read the same information on multiple pages. To avoid this all you need to do is create unique content for each of your pages. This may seem like a lot of work, but it will also benefit you when Google crawls your pages; unique content is key.


3. Keeping an Eye on Your Competitors

The advantages to keeping an eye on your competitors can help by knowing what to adjust, to make sure your ranking visibility is where it could be. This can be done multiple ways, by finding out their keywords, what type of links and how many they are using, and the quantity and quality of content they produce as well. Before you can do all of this, of course, you must first find out who your competition is, whether it be a local competitor or maybe a company based in another city or country. Finding out your competitors and checking out their websites will give you that extra advantage to see where they are flourishing and where you maybe need to improve. Remember, you should never copy your competitor’s website and especially not their content, but it will never harm to use their websites as inspiration to better your own.


4. Linkable Content

The importance of linkable content is quite significant in helping people find your website. You can imagine it as a net when fishing, the bigger the net the more fish you can potentially catch. So of course, the more links you have, the better it is for your website. However, there are cases where this could have a negative impact, bad backlinks can be found by Google and lower your ranking, website, and reputation. Backlinks are any kind of link from other websites; for example, your business partner´s online magazines or blogs that lead directly to your website or even one of your subpages. The technique is to find the correct backlinks suitable for your website. Try to get backlinks from pages that are related to the content of your own site, within a similar industry. If possible, it is also helpful to allow other companies within the same industry to have backlinks on your website, a blog page would be a good section to have this. Always remember: The times of link farms are over; quality now beats quantity!


5. Mobile friendly website

In the year 2018 where more and more people are using mobile devices to access the internet, it is imperative that your business has proper mobile accessibility. For instance, if someone was on holiday visiting a city and wanted to choose a restaurant to go eat at, having a mobile-friendly website allows users to reach your site without any difficulties. There are two things that matter when accessing a website via mobile device. These are, does it have a webpage dedicated to mobile use, and how long does it take to load on the phone. Making sure your company has the proper accessibilities could make all the difference when potential customers are deciding between you and your competitors.


6. Social Media

Many people could tell you a lot about social media and the different networking platforms available; from Facebook and Twitter to Instagram and Google+. But knowledge about social media optimization (SMO) tends to be more limited. Social media is a perfect example of how a business can build brand equity, strive towards optimal customer service, target new and current customers, as well as collecting quality customer feedback all within the same platforms. If you try to create fun, interesting, and informative social media content that will provide users with great value, then you can connect with customers in a profitable way. 

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