Creating an Effective Digital Marketing Strategy

07 May, 2018

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Creating an Effective Digital Marketing Strategy

To take a company to the next level, it is necessary to create a good Digital Marketing strategy and invest a lot of resources in it. The Internet offers the possibility of high visibility but also gives your competitors the same advantages. In this article, we’ll look at some of the mandatory elements of a well-planned digital marketing strategy.


Present situation: Plan accordingly

Because your marketing strategy’s final goal is to further develop your company, it needs to account for the current market situation. For example, by monitoring your competitors' strategies, to know what works for them, and determine how to reach the same audience in a different but effective way.

On top of that, it is also imperative to be aware of the latest trends. The world of digital marketing is rapidly changing, requiring attentiveness to the novelties that the public enjoys most. Only by taking multiple factors into account can an efficient digital marketing strategy be developed.


Budget: How much is too much?

When designing a digital marketing strategy, it is important to be clear about the budget available. Depending on how broad it is, different campaigns and promotions can be carried out and more professionals can be hired to specialize in different fields. If the budget is not too high, take your time to explore the different possibilities. Nowadays there are a variety of affordable options that, despite being low-profile, can prove very successful. Every company would like to appear on the timeline of every Facebook user in the world, but if you can't afford it, maybe it's better to look for a more favorable approach. Even if the competitors promote themselves extensively, the best option is to grow little by little and move forward in terms of brand image and profits. There will always be time later to achieve greater visibility when there is a larger budget.


Resources: Availability and value

Everyone who is involved in what we know as digital marketing knows how broad the concept is, and the different branches that exist in the sector: SEO, SEM, social networking, email campaigns, branding, content marketing, etc. Undoubtedly, there are too many roles to be handled by just a few people. It is necessary to know how many workers in the company can develop a digital marketing strategy and in which fields they dominate.

For a digital marketing strategy to be carried out, a proper budget must be allocated according to the function and skills of the staff involved. Industry professionals have the knowledge and experience to make successful marketing campaigns, underestimating their work is one of the biggest mistakes that can be made. It is possible to carry out a series of actions without much knowledge or experience, but it will never give the results of a digital marketing strategy developed by professionals.

Another option is to work with tools that enable employees to improve their knowledge and guide them through the process of creating a digital marketing strategy. There is software like rankingCoach that allows you to make a team of experts out of the people who are already a part of your company. For example, a social network specialist can learn the keys to web positioning and be able to lead various branches of digital marketing within a company. This way, it can be quite easy to have a team of professionals in the sector at a reduced cost.


Time: Anything worth having is worth waiting for 

It can’t be stressed enough: a good strategy doesn’t happen overnight in any professional field, requiring time for research, reflection, and execution. If someone thinks that an effective strategy can be developed a few days before an important event, they are wrong.


Result: Measuring the impact 

To create a marketing strategy, it’s crucial that you know what its final goal should be. Make sure that you define achievable and measurable outcomes to your strategy, and that you have a clear timeline in hand before starting. The ROI (return on investment) should be agreed upon by all persons involved, defining KPIs (key performance indicators) to be monitored during the process, thus allowing you and your team to adjust your strategy if needed. This will be extremely helpful to implement or plan any other future digital marketing strategy.

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