The SMB Social Media Post Calendar 2022
Key Dates & Inspiration for SMB Social Media Posts
There may be a few weeks left in this year, but if you haven’t already now is a great time to start planning your social media posts for next year. Creating special promotions standard practice for many company's it can create a unique twist on standard promotions. It also takes advantage of any social media users who are searching the hashtags.
To help you with this, here is rankingCoach’s extensive holiday calendar for all the events SMBs should consider posting. Along with some great examples of businesses find ways to link in products and offers in fun and engaging ways.
SMB TIP: Another great way to get inspiration for your posts is to use Social Media Monitoring tools like those found in rankingCoach FREE
Interesting Days for Social Media posts: January 2022
Saturday, January 1st:
New Year’s Day #NewYearsDay
NYD RAVING - COMING SOON! 🥳
— LOCUS (@locuslondon) October 12, 2021
We're raving into 2022 with an extended 15-hour party on New Years Day! This will be our biggest line-up to date, with over 10 artists! Sign up now to have first access to tickets - on sale Thursday 28th October.
Sign up 👉 https://t.co/rirKplCkiS pic.twitter.com/wG1fkpZrTe
Friday, January 7th
I’m Not Going To Take It Anymore Day #ImNotGoingToTakeItAnymoreDay
Saturday, 8th January
Elvis Presley & David Bowie’s birth anniversary #ElvisBirthday & #BowiesBirthday
Tickets for the 2019 #ElvisBirthday Celebration are on sale now! Join us this January as we celebrate the king's birthday: https://t.co/o8OK3vH00I #Graceland #Memphis #Elvis pic.twitter.com/NXLtmLKtuy
— Graceland (@VisitGraceland) November 5, 2018
Monday, 10th January
Peculiar People Day #PeculiarPeopleDay
Monday, 17th January
Martin Luther King, Jr. Day #MLKDay
Today and every day we honor the life and legacy of Dr. Martin Luther King Jr.@gracecathedral || #MLKDay pic.twitter.com/CfjTsm46AO
— Golden State Warriors (@warriors) January 18, 2021
Thursday, 20th January
Get to Know Your Customers Day #GetToKnowYourCustomersDay
Monday, 24th January
National Compliment Day #NationalComplimentDay
Friday 28th January:
Data Privacy Day #PrivacyAware
UK Daily Deals: Save up to 50% in the Nike Clothing and Footwear Sale
— IGN UK Deals (@IGNUKDeals) January 17, 2020
Sticky Password 85% off for Data Privacy Day
Pay only £175.95 for the Nintendo Switch Lite
Save Even More on Apple AirPods This Januaryhttps://t.co/asWWvMGGZT pic.twitter.com/0IPyEAguFn
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Interesting Days for Social Media posts:
February 2022
Tuesday, 1st February 1st February
Chinese New Year #YearOfTheTiger
Celebrate Chinese New Year with the Steam Lunar Sale!
— Hunt: Showdown (@HuntShowdown) February 11, 2021
Join in the celebrations and get Hunt and many of its DLCs with up to 75% off!
Store - https://t.co/IVaazBH2yn pic.twitter.com/MJroUCMvgm
Wednesday 2nd February
Groundhog Day #GroundhogDay
Friday, 4th February
World Cancer Day #WorldCancerDay #WCD2022
Sunday 6th February
Super Bowl LVI #SBLVI
It might be Super Bowl weekend but we're not leaving any teams out with this sale!🏈
— Zipchair (@Zipchair) February 5, 2021
15% OFF ALL NFL furniture when you use code: SB15
(Limited time only)https://t.co/lZi66b8sZn #Zipchair #SBLV #NFLPlayoffs pic.twitter.com/xNyDPrihdW
Wednesday, 9th February
World Pizza Day #WorldPizzaDay
Monday, 14th February
Valentine’s Day #ValentinesDay
This #ValentinesDay, we're all about the love letter to end all love letters: https://t.co/Srhi10eb92 💔
— Jane Austen's House (@JaneAustenHouse) February 14, 2021
We'll be exploring the theme of love in Jane Austen's life and work in JANE AUSTEN LOVE FEST this evening. Tickets on sale until 3pm! https://t.co/MoYASuRMKE pic.twitter.com/XuhJNkWKXk
Sunday 20th February
Love Your Pet Day #LoveYourPetDay
Happy #LoveYourPetDay! BestPetGifts·com #DomainName for sale. #Westminster #westminsterdogshow #gift #gifts #ecommerce #dog #dogs #puppy #puppies #cat #cats #kittens #pet #pets #birds #horses #turtles #DomainsForSale #Domains #love pic.twitter.com/cHtt6LVvTJ
— Corporation Domains w/ Tasha Kidd (@CorporationDom) February 20, 2018
Monday, 21st February
Presidents’ Day #PresidentsDay
International Mother Language Day #MotherLanguageDay
Monday, 22nd February
Darwin Day #DarwinDay
#Great_Offer! #ValentinesDaySpecial
— Graphic Designer (@AthoiSabbir3) February 12, 2018
▶Background Removal
15 Image = $5
50 Image = $20
100 Image = $100#MondayMotivation #alayma #DarwinDay #AmySherald #UKPunDay#pancakeday2018 #DarwinDay #DNAwentGOLD #CHEWBA #bbdebate #DNAwentGOLD #FSRADIOBRASIL #FofocalizandoNoSBT pic.twitter.com/b5Z0Kj7jLN
SMB TIP: Social Media Monitoring tools like those found in rankingCoach FREE make it easier to track the response of your audience to your posts so you can integrate feedback into your posts to improve them and offer your audience more of what they let and less of what they don't
Interesting Days for Social Media posts: March 2022
Friday, 4th March
National Employee Appreciation Day #EmployeeAppreciationDay (USA)
Monday 7th March
National Be Heard Day #NationalBeHeardDay (USA)
Tuesday, 8th March
International Women’s Day #BeBoldForChange #InternationalWomensDay
In the ramp-up to the 8th of March, the Women's Bureau at the Qamishlo municipality opened a permanent women's market dedicated to goods & handycrafts sold by women.
— Rojava Information Center (@RojavaIC) March 8, 2021
The opening of the women's market is the culmination of a year-long project. #WomensDay pic.twitter.com/oFZOjVROQs
Sunday, 13 March
Daylight Saving Time begins #DaylightSaving (USA)
Tuesday, 15th March
World Consumer Rights Day #WCRD2022
Thursday, 17th March
St. Patrick’s Day #StPatricksDay
Happy #StPatricksDay!
— Lunar Client (@LunarClient) March 17, 2021
Our new limited edition Spring and Saint Patrick's Day cosmetics are now on sale at https://t.co/vlWdQXREsj. 🌺
Retweet + Follow for a chance to win 5x cosmetics of your choice! ☀️ pic.twitter.com/7ZalSIErWj
Sunday, 20th March
First Day of Spring #FirstDayofSpring
Monday, 21 March
International Day for the Elimination of Racial Discrimination #IDERD
"No one is born hating another person because of the colour of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love." – Nelson Mandela #FightRacism #IDERD pic.twitter.com/dRYe8Tdqwv
— The Elders (@TheElders) March 21, 2019
Sunday, 27th March
Academy Awards #AcademyAwards
Summertime begins (EU) #Summertime
Mother's Day 2022 (United Kingdom) #MothersDay
💐MOTHER'S DAY COMPETITION💐#WIN a Pandora Tree of Life Necklace.
— TH March - Insurance Since 1887 (@THMarchUK) March 26, 2019
To Enter: #FOLLOW our page#LIKE & #RT our post#COMMENT who's receiving the necklace for #MothersDay.
WINNER: Wed 27th March
T&C's > https://t.co/YJ7kwQqYZ0 #TuesdayThoughts #TuesdayMotivation pic.twitter.com/alTjQYV8S8
Interesting Days for Social Media posts:
April 2022
Friday, 1st April
April Fools Day #AprilFools
This is NOT an #AprilFools joke! Tickets for the 2nd leg of the Good Problem to Have Tour go on sale this Friday at 10 AM local time. All new material. Visit https://t.co/m0tygBOSmz for more info. pic.twitter.com/C2ZrldCEwK
— Nate Bargatze (@natebargatze) April 1, 2019
Sunday, 10th April
National Siblings Day #NationalSiblingsDay
Monday, 11th April
National Pet Day #NationalPetDay
Happy #NationalPetDay! Here are a few of our pet creations.
— Hey Little Cupcake! (@HLCupcake) April 11, 2016
Pupcakes on sale in Spinningfields & Selfridges today!🐶 pic.twitter.com/pcN5gtfhpk
Saturday, 16ht April
National Wear Your Pajamas to Work Day #PJDay
Sunday 17th April
Easter #HappyEaster
🐣 EASTER SALE 🐣 25% off all prints with code Easter25. Shop through this link 👉 https://t.co/beDZi4bpKq #HappyEaster pic.twitter.com/14adGeyVOt
— nickdillon (@nickdillonart) April 1, 2021
World Poetry Day #WorldPoetryDay
International Day of Forest #WorldForestDay
Friday, 22nd April
Earth Day #EarthDay2022
Saturday 23rd April
World Book Day#worldbookday
SMB TIP: Social Media Monitoring tools like those found in rankingCoach FREE make it quick and easy to keep track of your social media posts.
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Interesting Days for Social Media posts:
May 2022
Sunday, 1st May
May Day #MayDay
Labor Day (outside of US) #LaborDay
Wednesday, 4th May
Star Wars Day #StarWarsDay #Maythe4thBeWithYou
This is the collection of Star Wars skins you've been looking for 👋. All Star Wars skin packs are on sale in the Minecraft Marketplace with 33% off until the 5th of May 10 am PST.#MayThe4thBeWithYou#Minecraft#StarWars#4JStudios#MayThe4th pic.twitter.com/UskuwT8uIA
— 4J Studios (@4JStudios) May 4, 2020
Thursday, 5th May
Cinco de Mayo #CincoDeMayo
Friday,6th May
National Nurses Day #NursesDay (USA)
Sunday, 8th May
Mother’s Day #MothersDay (USA)
Win a personalised Apron and a copy of #JamieOliver's 15 Minute Meals Recipe Book for your Mom this #MothersDay! 🌸To enter simply like the @Franke_SA page, RT this post, and tag two Moms in the comments! #Competition closes at midnight on Wed 8th May 2019. T's & C's apply. pic.twitter.com/r2Ylb7FRBQ
— Franke South Africa (@Franke_SA) May 3, 2019
Sunday,15th May
International Day of Families #FamilyDay
Monday, 30th May
National Creativity Day #NationalCreativityDay #CreativityDay #CreativityEveryday
Memorial Day #MemorialDay #MDW
Interesting Days for Social Media posts:
June 2022
Friday, 3rd June
National Donut Day (USA) #NationalDonutDay
Wednesday, 8th June
Best Friends Day (USA) #BestFriendsDay
World Oceans Day #worldoceansday
Happy #WorldOceansDay! Here's my latest piece "Ocean Treasures - Sea Otter" featuring purple sea urchin, sea palm, jade, Pacific sardine, sea grapes, and California mussel. Watercolor and pen.
— Nicole "Thornwolf" Dornsife (@ThornwolfArt) June 8, 2021
Original painting and prints will be made available for sale at a later date. pic.twitter.com/Byi9gDpjB1
Sunday, 19th June
Father’s Day #FathersDay
HEY DAD, boy oh boy do we got the perfect #FathersDay gift set for you! Introducing 3 new Hot Wheels items to help with all those aches, pains and itches. (Products not for sale) #HotWheels pic.twitter.com/KIwslQJXyP
— Hot Wheels (@Hot_Wheels) June 20, 2021
Tuesday,21st June
First Day of Summer #SummerSolstice
International Day of Yoga #InternationalDayOfYoga
Thursday, 30th June
International Asteroid Day #AsteroidDay
Interesting Days for Social Media posts:
July 2022
Monday 4th July
Independence Day (United States)
20% OFF NOW!https://t.co/EqK2ImedO0#4thofJuly #Weekend #Sale #20off pic.twitter.com/bUAbQ9kQpB
— Ozzy Osbourne (@OzzyOsbourne) July 2, 2021
Thursday, 17th July
National Ice Cream Day (USA) #icecreamday
World Emoji Day #WorldEmojiDay
Friday, 18th July
Nelson Mandela International Day #MandelaDay
Friday 29th July
International Tiger Day #internationaltigerday
Yo furries, running a sketch sale for #InternationalTigerDay! Let your tiger friends know! http://t.co/FVjPg108uR pic.twitter.com/1JG4G8w3Wa
— Jonathan Vair Duncan 🗡️🦁🌞 (@jonathanvair) July 29, 2015
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Interesting Days for Social Media posts:
August 2022
Monday, 8th August
International Cat Day #InternationalCatDay
It's almost #InternationalCatDay, and we're celebrating with a week-long sale!
— Cattails Game (@cattailsgame) August 5, 2019
35% off Cattails for PC, Mac, or Linux!
50% off the Deluxe Content + OST package!
Steam page: https://t.co/pupIVGFU9T#cats #cat #steamsales #steamsale #gaming #sale #rpg #pixelart #catsoftwitter pic.twitter.com/s04crJgPJg
Tuesday 16th August
National Tell a Joke Day #NationalTellAJokeDay
Friday, 19th August
World Photo Day #WorldPhotoDay
Friday, 26th August
International Dog Day #InternationalDogDay
Happy International Dog Day!!#DogDay pic.twitter.com/WuNAOdEhjV
— Dusty Dogz (@RustyDogz) August 26, 2021
Interesting Days for Social Media posts:
August 2022
Thursday, 1st September
World Letter Writing Day #WorldLetterWritingDay
Sunday 4th September
Beyoncé’s Birthday #happybirthdaybeyonce #beyday
IN HONOR OF BEYONCE'S BIRTHDAY (9.4.81, B'DAY, #BEYDAY)
— simone is not suspended anymore 💕 (@BlackOrchid_BBO) September 1, 2018
WE'RE HAVING A SALE! USE CODE 'BEYONCE' AT CHECK OUT FOR 40% OFF EVERY ORDER & $4 SHIPPING!!https://t.co/fyIVR8JNc0https://t.co/fyIVR8JNc0https://t.co/fyIVR8JNc0https://t.co/fyIVR8JNc0https://t.co/fyIVR8JNc0 pic.twitter.com/27gZknJsZe
Monday, 5th September
Labor Day #LaborDay
Sunday, 11th September
National Day of Service and Remembrance (USA) #PatriotsDay
Tuesday 13th September
International Chocolate Day #internationalchocolateday
Sept. 13th is #InternationalChocolateDay & we're giving away LOTS of chocolate. Tune in on Sept. 13th! pic.twitter.com/hD1nugzO0S
— Purdys Chocolatier (@PurdysChocolate) September 9, 2016
Sunday, National Grandparents Day #NationalGrandparentsDay
Wednesday, 21st September
International Day of Peace #PeaceDay
Thursday, 22nd September
First Day of Fall #FirstDayOfFall
There's a #FirstDayOfFall sale going on at the Dispensary.... pic.twitter.com/Y6bJoGPuBc
— Lou From DelCo (@IslanderNation) September 22, 2020
Interesting days for social media posts: October 2022
Saturday, 1st October
International Coffee Day #InternationalCoffeeDay
World Smile Day #WorldSmileDay
NEW SHADE: SMILE 👄
— Blogger Support Community (@bloggersupportx) October 3, 2016
ON SALE MONDAY 3RD OCTOBER ✨
11amPST/2pmEST
7pmUK/8pmEU
4amAUS (4th)#KYLIECOSMETICS #WorldSmileDay w/ @Smiletrain pic.twitter.com/eKS2OteHH9
Sunday, 2nd October
Mahatma Gandhi Birthday #HappyBirthdayGandhi
Monday, 10th October
World Mental Health Day #WorldMentalHealthDay
World Homeless Day #WorldHomelessDay
Monday, 25th October
International Artist Day #internationalartistday
For sustainable queer-made accessories and gifts come and check out my Depop shop! Every sale directly supports my transition by helping me to afford hormone prescriptions, blood tests and surgery ❤️ #spookyLGBTQIA #InternationalArtistDay #artist pic.twitter.com/qcBu9V4ypH
— (h)alli(ween) 🦇 (@inrainbowsirl) October 25, 2020
Sunday 30th October
Daylight savings time (EU) #Daylightsavingstime
Monday 31st October
Halloween #Halloween
Get $25 off any order over $100 on the Gloomth site til Oct.31st! Code: HALLOWEEN (all details on our blog)#gloomth #alt #sale #lolitafashion #halloween pic.twitter.com/k5oy8iBhw4
— Gloomth (@gloomth) October 18, 2021
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Interesting Days for Social Media Posts: November 2022
Tuesday, 1st November
World Vegan Day #WorldVeganDay
happy #WorldVeganDay from yours truley 🌱 pic.twitter.com/bMsz4glcql
— genji (@ripgenji) November 2, 2020
Sunday, 6th November
Daylight Saving Time ends (USA) #DaylightSavings
Friday, 11th November Friday
Veterans Day #VeteransDay
Thursday, 24th November
Thanksgiving Day (US) #Thanksgiving
There are big things coming out of the #Butterball #Turkey Talk-Line this #Thanksgiving. This video gives you a little taste... pic.twitter.com/zWJR4OvKT7
— Butterball (@butterball) October 18, 2021
Friday, 25th November
Black Friday #BlackFriday
Saturday, 26th November
Small Business Saturday #ShopSmall
✨Happy Small Business Saturday!!✨
— ✨ sirens metaphysical ✨ (@SirensMagick) November 28, 2020
All prints 50% off!
4"x6" $2.00!!
5"x7" $3.00!!
https://t.co/TditwS59gk#SmallBusinessSaturday #BlackFriday #womenowned pic.twitter.com/rHtsbAKTwM
Monday, 28th November
Cyber Monday #CyberMonday
Interesting Days for Social Media Posts: December 2022
Tuesday, 6th December
St. Nicholas Day #StNicholasDay
Celebrate this #StNicholasDay by surprising someone with a treat of their favorite #PlantersSnacks. Do you find joy in giving? #TGIF #SantaClaus #PlantersConfectionary #12DaysofChristmasGiveaways #PlantersCanada pic.twitter.com/OpupoVU9QB
— Mr Peanut (@planterscanada) December 6, 2019
Saturday, 17th December
Super Saturday #SuperSaturday
Sunday, 18th December
Hanukkah Begins #Hanukkah
Wednesday, 21st December
First Day of Winter #WinterSolstice
Well, this month has been financially awful.😅
— jam. (BlossomDesignCo)🌸 (@blossomdcJam) December 21, 2020
So I'm doing a 15% off sale on all my other art and commissions to hopefully cover a couple unexpected bills.💖https://t.co/O6a352e4xB#SupportSmallBusinesses #artistsontwitter #AnimalCrossingNewHorizons #WinterSolstice pic.twitter.com/np7TQ3fLZO
Saturday, 24th December
Christmas Eve #ChristmasEve
Sunday, 25th December
Christmas Day #MerryChristmas
Saturday, 31st December
Jan New Year’s Eve #NYE
NYE COMP. RT and I'll choose 4 people and give them Backstage Passes and free drinks. Tickets go on sale 10am tomorrow. £29.50 for the first 48hrs #NYE #Whp19 pic.twitter.com/K6VAoy0RhG
— Sacha Lord (@Sacha_Lord) October 29, 2019
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