--- title: Google’s mobile-friendly-madness! description: For end-users, this means that there will be even more valuable results on the results page and faster loading speeds. image: https://blog.rankingcoach.com/hubfs/466.jpeg --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en/googles-mobile-friendly-madness) - [Español](https://blog.rankingcoach.com/es/googles-mobile-friendly-madness) - [Français](https://blog.rankingcoach.com/fr/la-folie-mobile-les-multiples-modifications-pour-la-version-mobile) - [Italiano](https://blog.rankingcoach.com/it/googles-mobile-friendly-madness) - [Nederlands](https://blog.rankingcoach.com/nl/mobielvriendelijke-idioterie-imponerende-veranderingen) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) [Back to blog](https://blog.rankingcoach.com/en) Share on: # Google’s mobile-friendly-madness! 22 May, 2015 ![Is your website Mobile friendly](https://blog.rankingcoach.com/hs-fs/hubfs/466.jpeg?width=960&height=540&name=466.jpeg) We have talked a lot about being mobile-friendly lately. Smartphones are very rampant these days, and everyone is using them to search for things in Google. Google has recognized this trend and it has changed its mobile search results page as a result of this. There are now more Google searches on mobile devices than on desktop computers. According to one post, It’s Official: Google Says More Searches Now On Mobile Than On Desktop, it is quoted that “\[...\] more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. \[...\]”. This is groundbreaking and it shows the changing habits that users have. ## **What changes have been noticed for mobile users in the past few months?** Apart from the mobile-friendly update on April 21st, 2015, Google has updated the search results to factor loading time and has also added some colorful dividing lines in the search results. There were also colorful dots noticed for users in different countries. There have been reports that your search results can now be altered based on other apps that you have on your phone as well. ## **Conclusion:** As more users access Google via mobile devices, it will continue to play a greater role. As such, it will continuously update its appearance and algorithm to give more efficient results. 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We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joshua", "url" : "https://blog.rankingcoach.com/en/author/sophia" }, "dateModified" : "2021-06-16T11:23:26.868Z", "datePublished" : "2015-05-22T15:11:00.000Z", "headline" : "Google’s mobile-friendly-madness!", "image" : [ "https://blog.rankingcoach.com/hubfs/466.jpeg" ], "mainEntityOfPage" : { "@id" : "https://blog.rankingcoach.com/en/googles-mobile-friendly-madness", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.rankingcoach.com/hubfs/rC_logo-color_amp.png" }, "name" : "rankingCoach GmbH" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joshua" }, "dateModified" : "September 21, 2025, 7:52:33 PM", "datePublished" : "2015-05-22 15:11:00", "headline" : "Google’s mobile-friendly-madness!", "image" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/466.jpeg" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/googles-mobile-friendly-madness", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```