The SMB Social Media Post Calendar 2022

Written by Joshua | 10/29/21 8:31 AM

Key Dates & Inspiration for SMB Social Media Posts

There may be a few weeks left in this year, but if you haven’t already now is a great time to start planning your social media posts for next year. Creating special promotions standard practice for many company's it can create a unique twist on standard promotions. It also takes advantage of any social media users who are searching the hashtags.

To help you with this, here is rankingCoach’s extensive holiday calendar for all the events SMBs should consider posting. Along with some great examples of businesses find ways to link in products and offers in fun and engaging ways.

SMB TIP: Another great way to get inspiration for your posts is to use Social Media Monitoring tools like those found in rankingCoach FREE

Interesting Days for Social Media posts: January 2022

Saturday, January 1st:

New Year’s Day #NewYearsDay

NYD RAVING - COMING SOON! 🥳

We're raving into 2022 with an extended 15-hour party on New Years Day! This will be our biggest line-up to date, with over 10 artists! Sign up now to have first access to tickets - on sale Thursday 28th October.

Sign up 👉 https://t.co/rirKplCkiS pic.twitter.com/wG1fkpZrTe
— LOCUS (@locuslondon) October 12, 2021

Friday, January 7th

I’m Not Going To Take It Anymore Day #ImNotGoingToTakeItAnymoreDay

Saturday, 8th January

Elvis Presley & David Bowie’s birth anniversary #ElvisBirthday & #BowiesBirthday

Tickets for the 2019 #ElvisBirthday Celebration are on sale now! Join us this January as we celebrate the king's birthday: https://t.co/o8OK3vH00I #Graceland #Memphis #Elvis pic.twitter.com/NXLtmLKtuy
— Graceland (@VisitGraceland) November 5, 2018

Monday, 10th January

Peculiar People Day #PeculiarPeopleDay

Monday, 17th January

Martin Luther King, Jr. Day #MLKDay

Today and every day we honor the life and legacy of Dr. Martin Luther King Jr.@gracecathedral || #MLKDay pic.twitter.com/CfjTsm46AO
— Golden State Warriors (@warriors) January 18, 2021

Thursday, 20th January

Get to Know Your Customers Day #GetToKnowYourCustomersDay

Monday, 24th January

National Compliment Day #NationalComplimentDay

Friday 28th January:

Data Privacy Day #PrivacyAware

UK Daily Deals: Save up to 50% in the Nike Clothing and Footwear Sale
Sticky Password 85% off for Data Privacy Day
Pay only £175.95 for the Nintendo Switch Lite
Save Even More on Apple AirPods This Januaryhttps://t.co/asWWvMGGZT pic.twitter.com/0IPyEAguFn
— IGN UK Deals (@IGNUKDeals) January 17, 2020

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Interesting Days for Social Media posts:

February 2022

Tuesday, 1st February 1st February

Chinese New Year #YearOfTheTiger

Celebrate Chinese New Year with the Steam Lunar Sale!

Join in the celebrations and get Hunt and many of its DLCs with up to 75% off!

Store - https://t.co/IVaazBH2yn pic.twitter.com/MJroUCMvgm
— Hunt: Showdown (@HuntShowdown) February 11, 2021

Wednesday 2nd February

Groundhog Day #GroundhogDay

Friday, 4th February

World Cancer Day #WorldCancerDay #WCD2022

Sunday 6th February

Super Bowl LVI #SBLVI

It might be Super Bowl weekend but we're not leaving any teams out with this sale!🏈

15% OFF ALL NFL furniture when you use code: SB15
(Limited time only)https://t.co/lZi66b8sZn #Zipchair #SBLV #NFLPlayoffs pic.twitter.com/xNyDPrihdW
— Zipchair (@Zipchair) February 5, 2021

Wednesday, 9th February

World Pizza Day #WorldPizzaDay

Monday, 14th February

Valentine’s Day #ValentinesDay

This #ValentinesDay, we're all about the love letter to end all love letters: https://t.co/Srhi10eb92 💔

We'll be exploring the theme of love in Jane Austen's life and work in JANE AUSTEN LOVE FEST this evening. Tickets on sale until 3pm! https://t.co/MoYASuRMKE pic.twitter.com/XuhJNkWKXk
— Jane Austen's House (@JaneAustenHouse) February 14, 2021

Sunday 20th February

Love Your Pet Day #LoveYourPetDay

Happy #LoveYourPetDay! BestPetGifts·com #DomainName for sale. #Westminster #westminsterdogshow #gift #gifts #ecommerce #dog #dogs #puppy #puppies #cat #cats #kittens #pet #pets #birds #horses #turtles #DomainsForSale #Domains #love pic.twitter.com/cHtt6LVvTJ
— Corporation Domains w/ Tasha Kidd (@CorporationDom) February 20, 2018

Monday, 21st February

Presidents’ Day #PresidentsDay

International Mother Language Day #MotherLanguageDay

Monday, 22nd February

Darwin Day #DarwinDay

#Great_Offer! #ValentinesDaySpecial

▶Background Removal

15 Image = $5
50 Image = $20
100 Image = $100#MondayMotivation #alayma #DarwinDay #AmySherald #UKPunDay #pancakeday2018 #DarwinDay #DNAwentGOLD #CHEWBA #bbdebate #DNAwentGOLD #FSRADIOBRASIL #FofocalizandoNoSBT pic.twitter.com/b5Z0Kj7jLN
— Graphic Designer (@AthoiSabbir3) February 12, 2018

SMB TIP: Social Media Monitoring tools like those found in rankingCoach FREE make it easier to track the response of your audience to your posts so you can integrate feedback into your posts to improve them and offer your audience more of what they let and less of what they don't

Interesting Days for Social Media posts: March 2022

Friday, 4th March

National Employee Appreciation Day #EmployeeAppreciationDay (USA)

Monday 7th March

National Be Heard Day #NationalBeHeardDay (USA)

Tuesday, 8th March

International Women’s Day #BeBoldForChange #InternationalWomensDay

In the ramp-up to the 8th of March, the Women's Bureau at the Qamishlo municipality opened a permanent women's market dedicated to goods & handycrafts sold by women.

The opening of the women's market is the culmination of a year-long project. #WomensDay pic.twitter.com/oFZOjVROQs
— Rojava Information Center (@RojavaIC) March 8, 2021

Sunday, 13 March

Daylight Saving Time begins #DaylightSaving (USA)

Tuesday, 15th March

World Consumer Rights Day #WCRD2022

Thursday, 17th March

St. Patrick’s Day #StPatricksDay

Happy #StPatricksDay!

Our new limited edition Spring and Saint Patrick's Day cosmetics are now on sale at https://t.co/vlWdQXREsj. 🌺

Retweet + Follow for a chance to win 5x cosmetics of your choice! ☀️ pic.twitter.com/7ZalSIErWj
— Lunar Client (@LunarClient) March 17, 2021

Sunday, 20th March

First Day of Spring #FirstDayofSpring

Monday, 21 March

International Day for the Elimination of Racial Discrimination #IDERD

"No one is born hating another person because of the colour of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love." – Nelson Mandela #FightRacism #IDERD pic.twitter.com/dRYe8Tdqwv
— The Elders (@TheElders) March 21, 2019

Sunday, 27th March

Academy Awards #AcademyAwards

Summertime begins (EU) #Summertime

Mother's Day 2022 (United Kingdom) #MothersDay

💐MOTHER'S DAY COMPETITION💐#WIN a Pandora Tree of Life Necklace.
To Enter: #FOLLOW our page#LIKE & #RT our post#COMMENT who's receiving the necklace for #MothersDay.
WINNER: Wed 27th March
T&C's > https://t.co/YJ7kwQqYZ0 #TuesdayThoughts #TuesdayMotivation pic.twitter.com/alTjQYV8S8
— TH March - Insurance Since 1887 (@THMarchUK) March 26, 2019

Interesting Days for Social Media posts:

April 2022

Friday, 1st April

April Fools Day #AprilFools

This is NOT an #AprilFools joke! Tickets for the 2nd leg of the Good Problem to Have Tour go on sale this Friday at 10 AM local time. All new material. Visit https://t.co/m0tygBOSmz for more info. pic.twitter.com/C2ZrldCEwK
— Nate Bargatze (@natebargatze) April 1, 2019

Sunday, 10th April

National Siblings Day #NationalSiblingsDay

Monday, 11th April

National Pet Day #NationalPetDay

Happy #NationalPetDay! Here are a few of our pet creations.
Pupcakes on sale in Spinningfields & Selfridges today!🐶 pic.twitter.com/pcN5gtfhpk
— Hey Little Cupcake! (@HLCupcake) April 11, 2016

Saturday, 16ht April

National Wear Your Pajamas to Work Day #PJDay

Sunday 17th April

Easter #HappyEaster

🐣 EASTER SALE 🐣 25% off all prints with code Easter25. Shop through this link 👉 https://t.co/beDZi4bpKq #HappyEaster pic.twitter.com/14adGeyVOt
— nickdillon (@nickdillonart) April 1, 2021

World Poetry Day #WorldPoetryDay

International Day of Forest #WorldForestDay

Friday, 22nd April

Earth Day #EarthDay2022

Saturday 23rd April

World Book Day#worldbookday

SMB TIP: Social Media Monitoring tools like those found in rankingCoach FREE make it quick and easy to keep track of your social media posts.

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Interesting Days for Social Media posts:

May 2022

Sunday, 1st May

May Day #MayDay

Labor Day (outside of US) #LaborDay

Wednesday, 4th May

Star Wars Day #StarWarsDay #Maythe4thBeWithYou

This is the collection of Star Wars skins you've been looking for 👋. All Star Wars skin packs are on sale in the Minecraft Marketplace with 33% off until the 5th of May 10 am PST.#MayThe4thBeWithYou #Minecraft #StarWars #4JStudios #MayThe4th pic.twitter.com/UskuwT8uIA
— 4J Studios (@4JStudios) May 4, 2020

Thursday, 5th May

Cinco de Mayo #CincoDeMayo

Friday,6th May

National Nurses Day #NursesDay (USA)

Sunday, 8th May

Mother’s Day #MothersDay (USA)

Win a personalised Apron and a copy of #JamieOliver's 15 Minute Meals Recipe Book for your Mom this #MothersDay! 🌸To enter simply like the @Franke_SA page, RT this post, and tag two Moms in the comments! #Competition closes at midnight on Wed 8th May 2019. T's & C's apply. pic.twitter.com/r2Ylb7FRBQ
— Franke South Africa (@Franke_SA) May 3, 2019

Sunday,15th May

International Day of Families #FamilyDay

Monday, 30th May

National Creativity Day #NationalCreativityDay #CreativityDay #CreativityEveryday

Memorial Day #MemorialDay #MDW

Interesting Days for Social Media posts:

June 2022

Friday, 3rd June

National Donut Day (USA) #NationalDonutDay

Wednesday, 8th June

Best Friends Day (USA) #BestFriendsDay

World Oceans Day #worldoceansday

Happy #WorldOceansDay! Here's my latest piece "Ocean Treasures - Sea Otter" featuring purple sea urchin, sea palm, jade, Pacific sardine, sea grapes, and California mussel. Watercolor and pen.

Original painting and prints will be made available for sale at a later date. pic.twitter.com/Byi9gDpjB1
— Nicole "Thornwolf" Dornsife (@ThornwolfArt) June 8, 2021

Sunday, 19th June

Father’s Day #FathersDay

HEY DAD, boy oh boy do⁣ we got the perfect #FathersDay⁣ gift set for you! Introducing 3⁣ new Hot Wheels items to help⁣ with all those aches, pains and⁣ itches. (Products not for sale) #HotWheels pic.twitter.com/KIwslQJXyP
— Hot Wheels (@Hot_Wheels) June 20, 2021

Tuesday,21st June

First Day of Summer #SummerSolstice

International Day of Yoga #InternationalDayOfYoga

Thursday, 30th June

International Asteroid Day #AsteroidDay

Interesting Days for Social Media posts:

July 2022

Monday 4th July

Independence Day (United States)

20% OFF NOW!https://t.co/EqK2ImedO0 #4thofJuly #Weekend #Sale #20off pic.twitter.com/bUAbQ9kQpB
— Ozzy Osbourne (@OzzyOsbourne) July 2, 2021

Thursday, 17th July

National Ice Cream Day (USA) #icecreamday

World Emoji Day #WorldEmojiDay

Friday, 18th July

Nelson Mandela International Day #MandelaDay

Friday 29th July

International Tiger Day #internationaltigerday

Yo furries, running a sketch sale for #InternationalTigerDay! Let your tiger friends know! http://t.co/FVjPg108uR pic.twitter.com/1JG4G8w3Wa
— Jonathan Vair Duncan 🗡️🦁🌞 (@jonathanvair) July 29, 2015

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Interesting Days for Social Media posts:

August 2022

Monday, 8th August

International Cat Day #InternationalCatDay

It's almost #InternationalCatDay, and we're celebrating with a week-long sale!

35% off Cattails for PC, Mac, or Linux!

50% off the Deluxe Content + OST package!

Steam page: https://t.co/pupIVGFU9T #cats #cat #steamsales #steamsale #gaming #sale #rpg #pixelart #catsoftwitter pic.twitter.com/s04crJgPJg
— Cattails Game (@cattailsgame) August 5, 2019

Tuesday 16th August

National Tell a Joke Day #NationalTellAJokeDay

Friday, 19th August

World Photo Day #WorldPhotoDay

Friday, 26th August

International Dog Day #InternationalDogDay

Happy International Dog Day!!#DogDay pic.twitter.com/WuNAOdEhjV
— Dusty Dogz (@RustyDogz) August 26, 2021

Interesting Days for Social Media posts:
August 2022

Thursday, 1st September

World Letter Writing Day #WorldLetterWritingDay

Sunday 4th September

Beyoncé’s Birthday #happybirthdaybeyonce #beyday

IN HONOR OF BEYONCE'S BIRTHDAY (9.4.81, B'DAY, #BEYDAY)

WE'RE HAVING A SALE! USE CODE 'BEYONCE' AT CHECK OUT FOR 40% OFF EVERY ORDER & $4 SHIPPING!!https://t.co/fyIVR8JNc0 https://t.co/fyIVR8JNc0 https://t.co/fyIVR8JNc0 https://t.co/fyIVR8JNc0 https://t.co/fyIVR8JNc0 pic.twitter.com/27gZknJsZe
— simone is not suspended anymore 💕 (@BlackOrchid_BBO) September 1, 2018

Monday, 5th September

Labor Day #LaborDay

Sunday, 11th September

National Day of Service and Remembrance (USA) #PatriotsDay

Tuesday 13th September

International Chocolate Day #internationalchocolateday

Sept. 13th is #InternationalChocolateDay & we're giving away LOTS of chocolate. Tune in on Sept. 13th! pic.twitter.com/hD1nugzO0S
— Purdys Chocolatier (@PurdysChocolate) September 9, 2016

Sunday, National Grandparents Day #NationalGrandparentsDay

Wednesday, 21st September

International Day of Peace #PeaceDay

Thursday, 22nd September

First Day of Fall #FirstDayOfFall

There's a #FirstDayOfFall sale going on at the Dispensary.... pic.twitter.com/Y6bJoGPuBc
— Lou From DelCo (@IslanderNation) September 22, 2020

Interesting days for social media posts: October 2022

Saturday, 1st October

International Coffee Day #InternationalCoffeeDay

World Smile Day #WorldSmileDay

NEW SHADE: SMILE 👄

ON SALE MONDAY 3RD OCTOBER ✨

11amPST/2pmEST
7pmUK/8pmEU
4amAUS (4th)#KYLIECOSMETICS #WorldSmileDay w/ @Smiletrain pic.twitter.com/eKS2OteHH9
— Blogger Support Community (@bloggersupportx) October 3, 2016

Sunday, 2nd October

Mahatma Gandhi Birthday #HappyBirthdayGandhi

Monday, 10th October

World Mental Health Day #WorldMentalHealthDay

World Homeless Day #WorldHomelessDay

Monday, 25th October

International Artist Day #internationalartistday

For sustainable queer-made accessories and gifts come and check out my Depop shop! Every sale directly supports my transition by helping me to afford hormone prescriptions, blood tests and surgery ❤️ #spookyLGBTQIA #InternationalArtistDay #artist pic.twitter.com/qcBu9V4ypH
— (h)alli(ween) 🦇 (@inrainbowsirl) October 25, 2020

Sunday 30th October

Daylight savings time (EU) #Daylightsavingstime

Monday 31st October

Halloween #Halloween

Get $25 off any order over $100 on the Gloomth site til Oct.31st! Code: HALLOWEEN (all details on our blog)#gloomth #alt #sale #lolitafashion #halloween pic.twitter.com/k5oy8iBhw4
— Gloomth (@gloomth) October 18, 2021

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Interesting Days for Social Media Posts: November 2022

Tuesday, 1st November

World Vegan Day #WorldVeganDay

happy #WorldVeganDay from yours truley 🌱 pic.twitter.com/bMsz4glcql
— genji (@ripgenji) November 2, 2020

Sunday, 6th November

Daylight Saving Time ends (USA) #DaylightSavings

Friday, 11th November Friday

Veterans Day #VeteransDay

Thursday, 24th November

Thanksgiving Day (US) #Thanksgiving

There are big things coming out of the #Butterball #Turkey Talk-Line this #Thanksgiving. This video gives you a little taste... pic.twitter.com/zWJR4OvKT7
— Butterball (@butterball) October 18, 2021

Friday, 25th November

Black Friday #BlackFriday

Saturday, 26th November

Small Business Saturday #ShopSmall

✨Happy Small Business Saturday!!✨

All prints 50% off!
4"x6" $2.00!!
5"x7" $3.00!!

https://t.co/TditwS59gk #SmallBusinessSaturday #BlackFriday #womenowned pic.twitter.com/rHtsbAKTwM
— ✨ sirens metaphysical ✨ (@SirensMagick) November 28, 2020

Monday, 28th November

Cyber Monday #CyberMonday

Interesting Days for Social Media Posts: December 2022

Tuesday, 6th December

St. Nicholas Day #StNicholasDay

Celebrate this #StNicholasDay by surprising someone with a treat of their favorite #PlantersSnacks. Do you find joy in giving? #TGIF #SantaClaus #PlantersConfectionary #12DaysofChristmasGiveaways #PlantersCanada pic.twitter.com/OpupoVU9QB
— Mr Peanut (@planterscanada) December 6, 2019

Saturday, 17th December

Super Saturday #SuperSaturday

Sunday, 18th December

Hanukkah Begins #Hanukkah

Wednesday, 21st December

First Day of Winter #WinterSolstice

Well, this month has been financially awful.😅

So I'm doing a 15% off sale on all my other art and commissions to hopefully cover a couple unexpected bills.💖https://t.co/O6a352e4xB #SupportSmallBusinesses #artistsontwitter #AnimalCrossingNewHorizons #WinterSolstice pic.twitter.com/np7TQ3fLZO
— jam. (BlossomDesignCo)🌸 (@blossomdcJam) December 21, 2020

Saturday, 24th December

Christmas Eve #ChristmasEve

Sunday, 25th December

Christmas Day #MerryChristmas

Saturday, 31st December

Jan New Year’s Eve #NYE

NYE COMP. RT and I'll choose 4 people and give them Backstage Passes and free drinks. Tickets go on sale 10am tomorrow. £29.50 for the first 48hrs #NYE #Whp19 pic.twitter.com/K6VAoy0RhG
— Sacha Lord (@Sacha_Lord) October 29, 2019

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The SMB Social Media Post Calendar 2022

Key Dates & Inspiration for SMB Social Media Posts

Interesting Days for Social Media posts: January 2022

Get FREE Social Media Monitoring Tools Now

Interesting Days for Social Media posts:

February 2022

Interesting Days for Social Media posts: March 2022

Interesting Days for Social Media posts:

April 2022

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Interesting Days for Social Media posts:

May 2022

Interesting Days for Social Media posts:

June 2022

Interesting Days for Social Media posts:

July 2022

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Interesting Days for Social Media posts:

August 2022

Interesting Days for Social Media posts:August 2022

Interesting days for social media posts: October 2022

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Interesting Days for Social Media Posts: November 2022

Interesting Days for Social Media Posts: December 2022

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Interesting Days for Social Media posts:
August 2022