--- title: Apps - The New Trend For Everyone? description: Those who want to make the most of the full scope of Online Marketing should never underestimate the importance of Apps. Different studies show that the amount of App usage, as well as the number of App users, is steadily rising. One study from Statista r image: https://blog.rankingcoach.com/hubfs/Venice.png --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en/apps-the-new-trend-for-everyone) - [Deutsch](https://blog.rankingcoach.com/de/apps-der-neue-trend-für-jedermann) - [Español](https://blog.rankingcoach.com/es/apps-the-new-trend-for-everyone) - [Italiano](https://blog.rankingcoach.com/it/apps-the-new-trend-for-everyone) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) [Back to blog](https://blog.rankingcoach.com/en) Share on: # Apps - The New Trend For Everyone? 08 Oct, 2015 ![Apps - The New Trend For Everyone?](https://blog.rankingcoach.com/hs-fs/hubfs/Venice.png?width=960&height=540&name=Venice.png) Those who want to make the most of the full scope of Online Marketing should never underestimate the importance of [apps](https://knowledge.rankingcoach.com/en/app). Different studies show that the amount of app usage, as well as the number of app users, is steadily rising. One study from Statista reveals that 41% of mobile users install [mobile apps](https://knowledge.rankingcoach.com/en/mobile-apps)on their phones themselves, and use these apps regularly. How often and readily these installed apps are used varies widely, as does the amount of time spent using each app. ## App or Mobile Website? There is no catch-all answer to the issue of whether the price and effort of creating an app is worth it for everyone. Many website owners are of the opinion that a mobile version of their website is entirely sufficient, whereas others want the full package and opt for both a mobile website and an online app, in order to be found more readily online.  Google has appeared to be working very hard on both of these issues over the past few months.   ## From Mobile-Friendly to App-Indexing Mobile-friendliness became a ranking factor in April 2015, as we talked about before in our article ‘The Mobile-Friendly Craze’. Since then, the mobile-friendly trend has grown and experienced several changes and further development. These changes have taken place not only in Google but across all the major search engines.  After all these changes, which pleased Google, its users, and Webmasters, the search engine giant’s next step was hardly unpredictable.   ## Apps in Google Searches Apps are an important part of online usage and have been indexed by Google for quite some time. In this area, there have also been numerous changes over the past few months.   ## New Design for Mobile Results in App Searches At the end of August, Google presented its newest design for mobile app search results. The result of this Image change is visible when one searches directly for an app in Google or enters a Search Term + app in the search field. The new design is characterized by a compact design, and a tiling window that contains 3 or 6 apps ‘above the fold’, and the option of seeing ‘More apps’ in the results.  Because most Webmasters have noticed this trend early enough, there has been an excess in promoting one’s own apps on mobile websites. So long as this mobile website is found for the search, the user will be presented with the download the app option in fullscreen. To prevent this, Google responded with a possible penalty in ranking. From 1st November 2015, this kind of negative behavior will be penalized.  One should think seriously about whether or not an app is right for your business. If it does not add visible value to your company, it will be a process that is costly and time-consuming, and will not benefit, perhaps may even harm, your Google visibility.  #### The Award-Winning App for Digital Marketing - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Digital Champions Award Winner 2020](https://www.rankingcoach.com/en-us/news/digital-masterclass-rankingcoach-wins-digital-champions-award-2020) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Focus Growth Champion Winner 2021 + 2020](https://www.rankingcoach.com/en-us/news/business-growth-champions-2020-rankingcoach-makes-the-list-once-again-) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Global Digital Excellence Awards Winner 2020](https://globaldigitalexcellenceawards.com/2020-winners/) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Deloitte. 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We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joshua", "url" : "https://blog.rankingcoach.com/en/author/sophia" }, "dateModified" : "2021-10-26T13:41:54.004Z", "datePublished" : "2015-10-08T15:14:00.000Z", "headline" : "Apps - The New Trend For Everyone?", "image" : [ "https://blog.rankingcoach.com/hubfs/Venice.png" ], "mainEntityOfPage" : { "@id" : "https://blog.rankingcoach.com/en/apps-the-new-trend-for-everyone", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.rankingcoach.com/hubfs/rC_logo-color_amp.png" }, "name" : "rankingCoach GmbH" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joshua" }, "dateModified" : "September 21, 2025, 7:52:46 PM", "datePublished" : "2015-10-08 15:14:00", "headline" : "Apps - The New Trend For Everyone?", "image" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/Venice.png" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/apps-the-new-trend-for-everyone", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```