6 tips to optimize your Google ads and boost your website traffic

Getting a top Google ranking without SEO may sound impossible, but it can be done. While SEO is essential for long-term organic growth, businesses can achieve immediate results through ads. This article will explore how to get top Google rankings using the ads feature on rankingCoach. 

Why use ads?

The ads feature’s primary goal is to provide relevant and valuable information to users searching for specific products or services. When a user enters a search query that matches your ad's keywords, your ad appears at the top of the search results. 

There are 4 reasons why you can use ads to get top Google rankings:

• Fast results: Once you create an ad campaign, your ad can appear on Google's search results within hours. This is particularly useful if you need to generate leads or sales quickly.

• Targeted audience: You can target your ads to specific audiences based on location, device, and demographics. This means you can show your ads to people more likely to be interested in your products or services.

• Measurable results: You get detailed data on your ad campaigns' performance, including the number of clicks, impressions, and conversions. This data can help you optimize ad campaigns and improve your ROI.

• Cost-effective: Ads can be cost-effective compared to other forms of advertising. This is because you only pay when someone clicks on your ad, and you can set a budget for your ad campaigns.

How to get top Google rankings through Ads

To get top Google rankings with ads, you must create effective ad campaigns. Here are 6 tips to help you get started:

• Identify your target audience.

The first step in creating effective ad campaigns is identifying your target audience. Who are your customers, and what are their interests and behaviors? You can use the ads' targeting options to reach your ideal audience based on age, gender, location, and interests.

• Choose the right keywords.

Choosing the right keywords is essential for creating effective ad campaigns. You want to select keywords relevant to your business and likely to be used by people searching for your products or services. 

• Write compelling ad copy.

Your ad copy needs to be compelling and relevant to your target audience. Use your keywords in your ad copy, highlighting the benefits of your products or services. Ensure your ad copy is clear, concise, and easy to read.

• Optimize your landing pages.

When someone clicks on your ad, they should be taken to a landing page relevant to their search query. Optimize your landing pages to ensure a seamless user experience and encourage visitors to take action, such as filling out a form or purchasing.

• Monitor and optimize your ad campaigns.

You should monitor and optimize your ad campaigns regularly. Use the ads' data to track your ad campaign's performance and adjust as needed. Test different ad copy, landing pages, and targeting options to improve your campaigns' effectiveness.

• Consider your budget.

One of the critical advantages of rankingCoach’s ads feature is its flexibility with budgeting. You can choose how much you want to spend on your ad campaigns and adjust your budget. When determining your budget, consider your business goals, competition, and target audience.

Get on top of Google with rankingCoach

While SEO is essential for long-term organic growth, you can achieve immediate results through ads and create effective ad campaigns that will help you get top Google rankings, even without SEO. 

Remember to identify your target audience, choose the right keywords, write compelling ad copy, optimize your landing pages, and monitor and optimize your ad campaigns regularly.

However, it can be difficult to keep up with everything you need to do to set up effective ads, especially at the beginning. This is why it's recommended to use tools like rankingCoach.

Here is what rankingCoach can do for you when it comes to Ads:

• Automatically creates ad texts optimized for your specific audience
• Integration with mobile App
• Reports and notifications on competitors' SEA activity
• Daily budget control and total cost transparency
• Automated intelligent ad campaign controls
• Supports all the latest ad extensions
• Consumption-based billing and package-based models available
• Google Shopping ads (coming soon)

But it’s not just about Ads. 

rankingCoach is the complete Digital Marketing App designed for small to medium businesses to help them become successful online, even without expertise or knowledge in the domain. It shows users step by step how to improve their brand, not only through Ads, but by providing a holistic approach to all online aspects that contribute to a brand's success: Ads, SEO, Web Reputation, Online Presence, Social Media, Google Analytics, and Google Business Profile.

Start growing your business today with rankingCoach, the complete Digital Marketing App for SMBs. The app is user-friendly and requires no technical skills, making it an excellent option for companies looking to take control of their digital marketing journey.