--- title: 6 Great Books for Digital Marketers To Read description: 5 Essential books for Digital Marketers looking for Digital Marketing tips for their website, building a brand, improving a website's rankings and UX design, and building a WordPress website. image: https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2014.22.33.png --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en/6-great-books-for-digital-marketers-to-read) - [Deutsch](https://blog.rankingcoach.com/de/6-großartige-bücher-für-das-online-marketing) - [Español](https://blog.rankingcoach.com/es/6-great-books-for-digital-marketers-to-read) - [Français](https://blog.rankingcoach.com/fr/6-livres-pour-devenir-un-spécialiste-du-marketing-digital) - [Italiano](https://blog.rankingcoach.com/it/6-great-books-for-digital-marketers-to-read) - [Nederlands](https://blog.rankingcoach.com/nl/6-interessante-boeken-voor-digital-marketeers) - [Português](https://blog.rankingcoach.com/pt/6-ótimos-livros-para-profissionais-de-marketing-digital-lerem) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) [Back to blog](https://blog.rankingcoach.com/en) Share on: # 6 Great Books for Digital Marketers To Read 05 Apr, 2020 ![Great reads for Digital Marketers](https://blog.rankingcoach.com/hs-fs/hubfs/Screen%20Shot%202021-04-20%20at%2014.22.33.png?width=960&height=540&name=Screen%20Shot%202021-04-20%20at%2014.22.33.png) ## Reading About Digital Marketing in Books vs Online Reading about Digital Marketing in books or [ebooks,](https://knowledge.rankingcoach.com/en/ebook)may seem almost quaint to some. The form and subject matter almost seem like the opposites of each other. If the industry could be turned on its head any minute by Google jumping out of the bushes with a new announcement, how, you might ask, **could a medium often published on a yearly basis provide any useful incite for digital marketers? Well, read on and you’ll find out.** **There is a rich treasure chest of books out there for those of you who still enjoy a good read.** Many of these books provide a much needed sense of perspective on Digital Marketing which is often missing from Digital Marketing blogs which have a tendency to prioritize novelty over perspective, or just spend their time having a meltdown about the latest Google update.   **There are still many aspects of Digital Marketing that we have to go online to get**— for example, I can’t see a novelisation of Google trends coming out any time soon and there will always be a time and place for Marketing blogs, but many of us are currently spending a lot more time at home, so perhaps** now might be a good time to finally read up on those key areas of Digital Marketing and Business that we’ve been meaning to**. To help with this, here are 5 good reads on important areas of focus for digital marketers.  ## Building a Brand  Whether your website supports a bricks and mortar business or is an all-in-one E-commerce platform like [OpenCart](https://knowledge.rankingcoach.com/en/opencart), **digitization has made the notion of creating a clear and professional brand identity into something that businesses of all sizes must spend time working on and creating**. Whether you are looking to develop a clearer message in your Social Media, or to do a complete overhaul of your brand identity. A good place to start is  *Building A Story Brand*  by Donald Miller **ISBN-10**: 1400201837 **ISBN-13**: 978-1400201839 Miller is the CEO of StoryBrand, cohost of  the*Building A StoryBrand podcas*t, his New York Times best selling book **provides useful tips on how to create more effective messaging for websites, brochures and Social Media **as well as an explanation of the author’s seven universal story points that he believes all humans respond to.  ## Fun and Inspiring Books for Digital Marketers **If you are looking for a fun and interesting way into a more conceptual take on marketing, Seth Godin is someone worth looking up**. Seth would be one of the first to say that he is not everyone’s cup of tea, but his books and content is certainly worth checking out, Seth always uses creative and entertaining ways to make his points. To get a feel for his style, watch his [Ted talk from 2014](https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread?language=en) . Seth has many books, one of which famously came with a free purple milk carton, he is afterall a master of quirky marketing. **His most recent book is a good place to start:** *This is Marketing: You Can’t Be Seen Until You Learn To See* **ISBN-10**: 0241370140 **ISBN-13**: 978-0241370148 The book makes some great points about the fundamentals of marketing in the 21st century, finding a niche and building an audience for your brand, as well as providing a good further reading list in the back.  ## Books for an overview of Digital Marketing  **The starting point of Digital Marketing is not building a website but understanding why you need a website and who it is for**. General books on the topics of Digital Marketing can be a great help in developing this concept. A useful book that has provided consistent useful tips on marketing strategies in its multiple variations over the last decade is: The* New Rules of Marketing and PR: How to Use Content Marketing, Podcasting,* *Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly* By David Meerman Scott I**SBN-10**: 1119651549 I**SBN-13**: 978-1119651543 for 7th edition The 7th edition of  the original English version will be published this year. So now is a good time to get  a previous edition a little cheaper, or wait until June to get Scott’s latest take on what’s important in Digital Marketing and PR. His book is recommended by numerous respected Marketers, including Seth Godin.  ## Tips for Rethinking The Way You Do Business  **The growing importance of  Digital Marketing is a key development from the rapid digitization of society**. This change is so fundamental that it is not just breaking down borders between countries,it is  rediving responsibility within the departments of most businesses.  Websites bagan as a novelty in the 90s, but today, more and more businesses interact solely with customers through their website. **This means that for many companies, a website is now the center point of their business**. The effective running of a business’s website increasingly requires more and more input from every department. Ultimately this will lead to us all fundamentally rethinking the structure of our businesses. If you are pondering these questions, A go to text for incite is. *Zero to One: Notes on Start Ups, or How to Build the Future* by Peter Thiel with Blake Masters  I**SBN-10:** 0753555190 I**SBN-13**: 978-0753555194 This book is classic read for all aspiring entrepreneurs but even those who aren’t interested in the silicon valley mindset will find useful advice here for the future.    ### Bonus Tipp: If you are interested in learning about startups entrepreneurs and tech businesses in the UK market, you can check out [TechRound](https://techround.co.uk/) to gain more insights.   ## Digital Marketing Tips for UX Web Design When it comes to making changes to our current website or building a new one, there is plenty of literature out there that can help. **For those of you out there who have already built a website and are looking to improve it for usability and conversions: ** *Don’t Make Think* 3rd Edition  by Steve Krug  **ISBN-10**: 9780321965516 **ISBN-13**: 978-0321965516 First published in English at the start of the millennium **it is widely considered to be one of the founding texts of User Experience design (UX)**. It has been subsequently updated and republished in multiple editions and languages, Don’t make me think uses a nice mixture of humour and great examples that really help [web designers](https://knowledge.rankingcoach.com/en/web-design) gain a deeper understanding of how users actually experience a website.  ## Digital Marketing Books For First time builders Wordpress is the most popular choice for first time site designers who want to go it alone. Creating your own website has become much easier than the old days of hardcore coding.  That said, if you are going for the .org rather than the .com version option just installing Wordpress on your computer for the first time, is quite a fiddly process. If you choose this option you **will also have to take care of the technical day to day running of your site, performing activities such as redirects and maintaining site security and updates. These are all activities that shouldn’t be undertaken blindly**,so if you are going it alone, There are plenty of reference books out there to build up your knowledge and highlight important considerations. A good place to start is *WordPress All-In-One For Dummies * by Lisa Sabin-Wilson This book says it all in the title. **ISBN-10**: 1119553156 **ISBN-13**: 978-1119553151 ## Happy Reading We hope you enjoy reading at least one of these books. We’ll still be here with the blog for all the latest news and tips about Digital Marketing.  #### The Award-Winning App for Digital Marketing - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Digital Champions Award Winner 2020](https://www.rankingcoach.com/en-us/news/digital-masterclass-rankingcoach-wins-digital-champions-award-2020) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Focus Growth Champion Winner 2021 + 2020](https://www.rankingcoach.com/en-us/news/business-growth-champions-2020-rankingcoach-makes-the-list-once-again-) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Global Digital Excellence Awards Winner 2020](https://globaldigitalexcellenceawards.com/2020-winners/) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Deloitte. 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We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joshua", "url" : "https://blog.rankingcoach.com/en/author/sophia" }, "dateModified" : "2022-05-27T08:41:20.308Z", "datePublished" : "2020-04-05T13:58:00.000Z", "headline" : "6 Great Books for Digital Marketers To Read", "image" : [ "https://blog.rankingcoach.com/hubfs/Screen%20Shot%202021-04-20%20at%2014.22.33.png" ], "mainEntityOfPage" : { "@id" : "https://blog.rankingcoach.com/en/6-great-books-for-digital-marketers-to-read", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.rankingcoach.com/hubfs/rC_logo-color_amp.png" }, "name" : "rankingCoach GmbH" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joshua" }, "dateModified" : "September 21, 2025, 7:55:08 PM", "datePublished" : "2020-04-05 13:58:00", "headline" : "6 Great Books for Digital Marketers To Read", "image" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/Screen%20Shot%202021-04-20%20at%2014.22.33.png" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/6-great-books-for-digital-marketers-to-read", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```