More Things To Do in 2020
Setting yourself a personal New Year's resolutions for 2020? You should do the same for your website's Digital Marketing strategy. Here are 5 Digital Marketing New Year's resolutions you should consider for your list.
1# Shake Things Up with Your Link Exchanges
One thing certainly won't change this year: all good digital marketers will be on the lookout for the best backlink opportunities. Backlinks from websites with high traffic volumes and authority can make a big difference to rankings.To give your website a rankings a boost in the New Year, make the effort to engage with other websites; don't be scared to send a few friendly emails to site owners asking for article exchanges.
This approach works especially well, when the first link exchange email displays a knowledge of the site owner's website and offers some ideas for content that will create interesting links between both participating websites. To show you what I mean: let's imagine a swimsuit company is looking for an exchange with an online fashion website.
Dear Miss Smith,
I really enjoyed reading your site's article about summer fashion choices. I have a great idea for a follow-up article on the 5 top trends for summer swimwear this year. I think this would make a great exchange article for your blog.
An email opening like this shows the site owner that the sender has put some real thought into the exchange. This creates a much better chance of getting a response than a generic spam email that feels impersonal.
If a site owner posts an article of yours, make sure that the article has at least one backlink to your website in the body text or in your author profile. No doubt your exchange partner will expect the same in return.
If you are really struggling to come up with topics for content, another option can be to ask the site owner for an interview based on interesting questions related to your connected industry. Most people are flattered to be asked for an interview and they enjoy talking about their business. All you need is a few good questions that keep things interesting and time to type up the transcript. This can also uncover great ideas for future content and exchanges. Good luck mixing things up!
2# Submit Your XML Sitemap
With all this content experimentation going on you might want to send the search engine crawlers a few hints so they can find all your great new content.
Having an on-page sitemap for your website helps users and search engines navigate your site's structure, in 2020, if you haven't already, you should look into creating an XML sitemap and submitting it to Google. This will help the search engines crawl your site more efficiently.
Creating an XML sitemap can be especially beneficial for websites with lots of content, and ones that are accessible in multiple languages. Creating and submitting a comprehensive XML sitemap will make sure that search engines can find even the most obscure of your pages. rankingCoach users who want to tick this off their New Year's list, just need to login to rankingCoach and follow the steps for submitting an XML sitemap. Good luck helping the crawlers find you!
Use Your Google My Business Profile for Promotion
Setting up a Google My Business profile is an essential part of creating and managing an effective local SEO presence but it can be much more than that.
Google My Business allows a profile owner to create posts that appear in Google results alongside their Google My Business listing. These messages can include videos and photos. This is perfect for promotional activities.
It represents another valuable chance to communicate with your customers before they even click on your website.
It's also a great way for physical stores to promote events they are planning. So give those end of season sales and promotions an extra boost, and start thinking of some great listings for Small Business Saturday. Good luck with creating some heat!
4# Get Your Plugins Sorted
Requirements for load speeds and mobile-first are set to get even more demanding in 2020. If your website isn't brand new, there's a good chance that plugins could improve your SEO performance directly with specialized SEO plugins, or indirectly with plugins for mobile-first accessibility, and Pagespeed. This will also help with conversion rates too.
If you do want to install Plugins in 2020, it's really important that you pick the right ones for your CMS; You need the best plugin for the task and ones that are created by a reliable provider. Do not install plugins on your site unless they are recommended by a trusted source. Good luck with finding the best ones! For rankingCoach users, it's easy, just login to your account and complete the search engine tasks for plugins.
5# Check Your Listings and Review Profile
Digital Marketing is more multi-channel than ever before. With an effective online presence demanding presence on a multitude of platforms. It's important that you keep track of all of those profiles and track user reviews on a regular basis.
The start of the year presents a great chance to get your business's online profile in shape for the year to come. Check all the review platforms for your industry. Doing so will certainly provide you with some very useful feedback. You may also find some negative customer reviews that can be resolved with some speedy polite replies. It is also very important to make sure that your business's contact information is accurate and up to date.
Staying on top of all of this information will really benefit your business's online profile in the long run, but this can take a lot of time to get right. rankingCoach 360 will really help speed up this process. Its review tracking and one click listing automation features do all the tedious work for you, reducing mistakes and saving valuable time.
Regardless of how you try to achieve them, we wish you best of luck with your Digital Marketing resolutions in 2020!
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