Social Media Optimization (SMO) is a digital marketing strategy that highly contributes to an online business's success. It functions similarly to SEO but focuses on attracting new customers from social media platforms rather than search engines.
Nowadays, with millions of people using social media platforms like Facebook, Instagram, and YouTube more regularly, Social Media Optimization is easily one of the most efficient strategies for increasing a brand's visibility. Here are four easy and practical SMO tips:
Write original and easy-to-follow content.
Originality will help you stand out from the competition and keep readers engaged. However, if you use complicated vocabulary and write too much text, it will be harder for them to follow your content, and they will likely lose interest.
Instead, you should keep your content simple and straight to the point while also including headlines and images. They do an excellent job of catching people's attention, and when you add the right headlines and pictures on your social media platforms, your content is more likely to get more views and interactions.
A consistent presence over the internet will help you attract the right customers, as they will know exactly what to expect from you.
Here are a few things you can do to maintain a consistent online presence:
- Find your target audience and adapt your voice accordingly. For example, if your target audience consists of corporations, you can't use informal language as you would if your target audience consisted of teenagers.
- Make sure your social media profiles are complete, from your username to opening hours, address, description, and images. The more complete it is, the easier it will be for your customers to interact with you.
- Be consistent in posting. Find the optimal posting frequency for your social media accounts and stick to it to maintain and grow engagement. For example, posting every day for a week and then going silent for a month will likely reduce customer interaction.
- Make it crystal clear from the start what your niche is. Your potential customers must know exactly what they'll find at your business. By making your activity clear, you will increase your chances of attracting the right people and, therefore, growing your sales.
Get in touch with influencers.
Influencers have a large following on their social media platforms, which means you have a strong chance of improving your brand exposure, awareness, and credibility through them. When an influencer recommends your brand, their followers are likely to be interested since they perceive the influencer as trustworthy.
However, working with influencers with huge followings, also known as macro-influencers, can cost you money that you may not have, especially if you are just starting your online business.
But don’t worry, you don’t even have to look for them. Even content creators with 2.500 followers, also known as micro-influencers, can help you achieve fantastic results. Most of the time, their engagement rate is higher as they put more effort into connecting with their audience and creating thumb stop content, which means you are more likely to get better results by collaborating with them.
Last but not least, Use SMO tools
Particularly at the beginning of your journey, it can be challenging to keep up on your own with everything you need to do for a relevant online presence. This is why it's recommended to use tools like rankingCoach.
rankingCoach is a digital Marketing App designed for small to medium businesses to help them become successful online, even without expertise or knowledge in the domain. It shows users step by step how to improve their brand not only through social media but by providing a holistic approach to all online aspects that contribute to a brand's success: SEO, Ads, web reputation, online presence, and of course, social media.
There is also the free version of the app, which allows users to monitor everything happening online that impacts their business in one-single feed, from reviews, mentions, comments, social media, keywords, and more.
Start growing your business today with rankingCoach, the complete Digital Marketing App for SMBs. The app is user-friendly and requires no technical skills, making it an excellent option for businesses looking to take control of their digital marketing, even if they lack the necessary skills.