Promote Your Posts on Social Media to Reach More People

Promoted posts on platforms like Facebook or Instagram can achieve up to three times more visibility and significantly higher engagement. They help you reach a broader audience – targeted by age, gender, and location. With rankingCoach’s Social Media Planner, you can easily boost your organic posts and get even more out of your content.

Why Is Social Media Advertising Worth It?

In today’s digital world, it’s becoming increasingly difficult to grab the attention of potential customers. Competition is fierce, and attention spans are short. Social media ads help you reach exactly the people that match your business – throughout the entire customer journey. Even before launching a product, you can run a targeted awareness campaign through promoted posts.

The Benefits of Social Ads at a Glance

• Your customers are already there. Social media platforms offer precise targeting options to reach your ideal audience.
  
  
• Full control. You can adjust budget, targeting, and ad design at any time.
  
  
• Modern ad formats. Carousel ads, lead ads, and story ads open up creative options.
  
  
• rankingCoach supports you. With rankingCoach, you can easily promote your social posts – no need for complex ad managers.

What Does Social Media Advertising Cost?

Costs are flexible and depend on your budget. Common billing models include:

• CPM (Cost per 1,000 impressions)
  
  
• CPC (Cost per click)
  
  
• Cost per conversion
  
  
• Cost per video view
  
  

Factors that influence pricing:

• Ad quality
  
  
• Campaign goal
  
  
• Target audience and location
  
  
• Seasonality and time of day
  
  
• Ad placement

Tips for Successful Social Ads

• Define your goals. Do you want to increase reach, generate leads, or drive sales?
  
  
• Know your audience. The more precisely you define age, gender, and interests, the better.
  
  
• Use existing posts. Top-performing organic content often works well as ads.
  
  
• Create eye-catching visuals. Prepare multiple ad versions to let the algorithm optimize performance.
  
  
• Think mobile first. Most users see your ads on smartphones – optimize visuals and copy accordingly.
  
  
• Track your results. Use built-in analytics to optimize your campaigns over time.

Which Platform Should You Advertise On?

Here’s an overview of the most important platforms:

Facebook & Instagram

Maximum reach, strong visual impact, and precise targeting. Both platforms can be managed via Facebook Ads Manager – or directly through rankingCoach.

LinkedIn

Ideal for B2B, professional audiences, and recruitment. Segment by industry, job title, or company size.

Twitter

Great for branding, news, and events. Real-time communication via hashtags.

Pinterest

Strong platform for visual products, lifestyle, DIY. Especially popular with women.

TikTok & Snapchat

Perfect for younger audiences and short, creative video content.

YouTube

Massive reach – ideal for tutorials, how-to videos, and product showcases.

Get Started Now!

With a clear target group, compelling content, and a small budget, social ads can help you attract many new customers – and with rankingCoach, it’s easier than ever.