Backlinks are one of the three cornerstones of an effective SEO strategy, along with targeted content and technical SEO. Back links literally direct visitors to your site. They are also one of the key ranking factors for search engines.
A website with many good quality links to relevant websites has a much better chance of gettings a good PageRank than one without. Remember, it is all about quality over quantity and follow links overs no-follow. Be wary of any link-building strategies from the dark world of Blackhat SEO. For example, buying links from shady websites. They are the SEO equivalent of magic beans: far more trouble than they are worth.
Your efforts should be focused on building relevant links to reputable websites with high traffic volumes. Here are four ways to do just that.
If you get it right, all that time spent creating fresh and interesting content for your website can pay you back with strong Backlinks.
Compelling, original, and authoritative content for your website’s area of expertise could attract Backlinks to your pages from other websites, without you needing to send a single message.
This is more likely to occur if your website is already well established, but having a well-optimized site with great content will eventually lead to organic links. In this new age of digital marketing, the content creator is king: so get your thinking caps on and come up with some good ideas that relate to your products!
The internet is full of opportunities for cooperation; none more so than the field of Backlink Building.
A cursory look around the internet for businesses operating in areas linked to your industry will uncover a wealth of opportunities for reciprocal link building and content sharing. It might not be as difficult as you think.
Remember, it goes both ways, these companies will also be looking for opportunities to link. They will be open to the idea of exchanging links. Relevance is of vital importance in deciding who to build links with.
By linking to websites with connections to your industry, you are building those links and expanding the ground your website covers. For example, a restaurant website and a recipes website may collaborate well together and reap a mutual benefit; so analyze your sector and get in contact with those webmasters!
Another great way to find Backlinks is by tracking your competitors. Your rivals may already have link-building relationships with websites linked to your industry.
These agreements are good for both parties so these sites will be only too happy to offer the same deal to you. Check for websites that link to your competitors (and vice versa) and contact their webmasters.
A good way to keep up to date with what your competitors are doing is to use SEO software like rankingCoach. Applications like this are very handy for tracking your competitors as well as keeping your site fully optimized; so keep those tabs going!
Once you have established good link-building relationships with other sites, you may want to take things a step further, no not moving in together! Exchanging guest posts is an excellent way of building links and making the most of your content, as well as expanding your audience.
When exchanging content, you shouldn’t simply repost existing content. This would be creating duplicate content: a practice that search engines do not value.
To get around this, you can take ideas and concepts explored in previous content and use them to create new interesting gues post for your link-building allies.
This will take far less time than creating items from scratch. The website you are cooperating with can do the same in return. In the process, you will both receive valuable and interesting new content, with much less effort.
This content could be: testimonials, reviews, success stories, recipes, opinion pieces, the potential is endless. Be sure to link back to your own website in the guest articles you write for others!
It’s always good to have an app there to keep you on the right track with link building. rankingCoach keeps an eye on your rivals and takes you step-by-step through the core SEO processes.