--- title: rankingCoach Blog | Marketing Journey (2) description: Marketing Journey | The Best Digital Marketing guide for SMBs - featuring deep dives on key Digital Marketing terms, Google Updates, Local SEO & Search Engine Optimization (2) --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Deutsch](https://blog.rankingcoach.com/de/tag/marketing-reise) - [Español](https://blog.rankingcoach.com/es/tag/marketing-journey) - [Français](https://blog.rankingcoach.com/fr/tag/marketing-journey) - [Italiano](https://blog.rankingcoach.com/it/tag/strategia-marketing) - [Polski](https://blog.rankingcoach.com/pl/tag/marketingowa-podróż) - [Português](https://blog.rankingcoach.com/pt/tag/jornada-do-marketing) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach’s Digital Marketing blog for small businesses Search for articles Category Select Category - [Digital Marketing](https://blog.rankingcoach.com/en/tag/digital-marketing) - [SEO](https://blog.rankingcoach.com/en/tag/seo) - [Marketing Journey](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Local listings](https://blog.rankingcoach.com/en/tag/local-listings) - [Press Release](https://blog.rankingcoach.com/en/tag/press-release) - [Social Media Marketing](https://blog.rankingcoach.com/en/tag/social-media-marketing) - [Partner](https://blog.rankingcoach.com/en/tag/partner) - [SEA](https://blog.rankingcoach.com/en/tag/sea) - [video marketing](https://blog.rankingcoach.com/en/tag/video-marketing) [![4 easy tips for growing your business through Social Media Optimization (SMO)](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-101684585602-featured-image-1758702836.jpeg)](https://blog.rankingcoach.com/en/4-easy-tips-for-growing-your-business-through-social-media-optimization-smo) [4 easy tips for growing your business through Social Media Optimization (SMO)](https://blog.rankingcoach.com/en/4-easy-tips-for-growing-your-business-through-social-media-optimization-smo) 02/08/2023 [![How to find out if your business needs email marketing and where to start?](https://blog.rankingcoach.com/hubfs/image.header.expertcoach@2x%20(1).png)](https://blog.rankingcoach.com/en/how-to-find-out-if-your-business-needs-email-marketing-and-where-to-start) [How to find out if your business needs email marketing and where to start?](https://blog.rankingcoach.com/en/how-to-find-out-if-your-business-needs-email-marketing-and-where-to-start) Why email marketing? 05/20/2022 [![Create a website for your service-based business and learn how to promote your services](https://blog.rankingcoach.com/hubfs/Hero_article_yourService.png)](https://blog.rankingcoach.com/en/create-a-website-for-your-service-based-business-and-learn-how-to-promote-it) [Create a website for your service-based business and learn how to promote your services](https://blog.rankingcoach.com/en/create-a-website-for-your-service-based-business-and-learn-how-to-promote-it) These days, you can sell almost anything online—not just products like groceries, cosmetics, or... 04/06/2022 [![What Is E-Commerce and How Can You Build a Successful Online Store?](https://blog.rankingcoach.com/hubfs/E-commerce.jpg)](https://blog.rankingcoach.com/en/what-is-e-commerce-and-where-and-how-do-i-get-started) [What Is E-Commerce and How Can You Build a Successful Online Store?](https://blog.rankingcoach.com/en/what-is-e-commerce-and-where-and-how-do-i-get-started) E-commerce has become one of the most powerful ways for small and medium-sized businesses to grow.... 03/01/2022 [![Video Marketing: Boost your brand visibility and business success](https://blog.rankingcoach.com/hubfs/Video%20Marketing.jpg)](https://blog.rankingcoach.com/en/video-marketing-the-next-step-for-your-business-success) [Video Marketing: Boost your brand visibility and business success](https://blog.rankingcoach.com/en/video-marketing-the-next-step-for-your-business-success) Video has become one of the most powerful tools in digital marketing. From social media posts to... 02/17/2022 [![What Are Backlinks and Why Is Link Building Important for Your Website?](https://blog.rankingcoach.com/hubfs/Backlink%2c%20.jpg)](https://blog.rankingcoach.com/en/what-are-backlinks-and-why-is-link-building-important-for-your-website) [What Are Backlinks and Why Is Link Building Important for Your Website?](https://blog.rankingcoach.com/en/what-are-backlinks-and-why-is-link-building-important-for-your-website) If you are working on SEO, you probably already know that keywords alone are not enough to make... 12/20/2021 [![What are Google Ads?](https://blog.rankingcoach.com/hubfs/0%20GAds-3.jpg)](https://blog.rankingcoach.com/en/what-are-google-ads) [What are Google Ads?](https://blog.rankingcoach.com/en/what-are-google-ads) Google Ads is Google's paid advertising platform that lets businesses show ads across Google... 12/07/2021 [![What is Local SEO?](https://blog.rankingcoach.com/hubfs/0%20local%20directories%20(1)-3.jpg)](https://blog.rankingcoach.com/en/what-is-local-seo-1) [What is Local SEO?](https://blog.rankingcoach.com/en/what-is-local-seo-1) Local SEO helps make your business more visible to potential customers in your specific geographic... 12/06/2021 [![The SMB Guide to Video Marketing with Youtube](https://blog.rankingcoach.com/hubfs/Image.jpg)](https://blog.rankingcoach.com/en/the-smb-guide-to-video-marketing-with-youtube) [The SMB Guide to Video Marketing with Youtube](https://blog.rankingcoach.com/en/the-smb-guide-to-video-marketing-with-youtube) Why Your Business Should Be Video Marketing with Youtube On almost every digital marketing trends... 08/11/2021 [![How Can I Advertise on Google for Free?](https://blog.rankingcoach.com/hubfs/2021-blog-images-%20(2).jpg)](https://blog.rankingcoach.com/en/how-can-i-advertise-on-google-for-free) [How Can I Advertise on Google for Free?](https://blog.rankingcoach.com/en/how-can-i-advertise-on-google-for-free) Search engines like Google are a vital source of customers for businesses of all sizes. Achieving... 06/18/2021 [![What Is Off-Page SEO and Why It Matters](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-43582924178-featured-image-1758702707.png)](https://blog.rankingcoach.com/en/what-is-off-page-seo) [What Is Off-Page SEO and Why It Matters](https://blog.rankingcoach.com/en/what-is-off-page-seo) {% video\_player "embed\_player" overrideable=False, type='hsvideo2', hide\_playlist=True,... 03/22/2021 [![What is Mobile Optimization and Why is it Important?](https://blog.rankingcoach.com/hubfs/blog_content/en/featured/article-46026384189-featured-image-1758702750.png)](https://blog.rankingcoach.com/en/what-is-mobile-optimization) [What is Mobile Optimization and Why is it Important?](https://blog.rankingcoach.com/en/what-is-mobile-optimization) After discussing how you can attract customers to your business using Google Ads, Local SEO, ... 03/19/2021 [❮ Previous](https://blog.rankingcoach.com/en/tag/marketing-journey/page/1) [1](https://blog.rankingcoach.com/en/tag/marketing-journey/page/1) ... 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[3](https://blog.rankingcoach.com/en/tag/marketing-journey/page/3) [Next ❯](https://blog.rankingcoach.com/en/tag/marketing-journey/page/3) ## FREE Brand Watch your business [Start now](https://go.rankingcoach.com/promotion-freemium/en-us) - - Features - [Local Marketing](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/en-us/google-ads?utm_source=rc_blog) - [Search Engine Optimization (SEO)](https://www.rankingcoach.com/en-us/seo?utm_source=rc_blog) - [Reputation management](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - - About - [Legal Notice](https://www.rankingcoach.com/en-us/legal-notice?utm_source=rc_blog) - [Terms and Conditions](https://www.rankingcoach.com/en-us/terms-and-conditions?utm_source=rc_blog) - [Privacy Policy](https://www.rankingcoach.com/en-us/privacy-policy?utm_source=rc_blog) - [Cancellation and Refund](https://www.rankingcoach.com/en-us/cancellation-refund-policy) - [About Us](https://www.rankingcoach.com/en-us/about-us?utm_source=rc_blog) - [Glossary](https://knowledge.rankingcoach.com/en) - [Press](https://go.rankingcoach.com/en/pr) - [Privacy & Cookie Settings](https://www.rankingcoach.com/en-us#) - - Help - [Help Center](https://help.rankingcoach.com/en?utm_source=rc_blog) - [Contact](https://www.rankingcoach.com/en-us/contact?utm_source=rc_blog) - Careers - [We are hiring](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Digital Marketing Guides - [Search Engine Marketing](https://www.rankingcoach.com/en-us/search-engine-marketing) - [Search Engine Optimization](https://www.rankingcoach.com/en-us/search-engine-optimization) - [Social Media Marketing](https://www.rankingcoach.com/en-us/social-media-marketing) - [Email Marketing](https://www.rankingcoach.com/en-us/email-marketing) - [User Experience (UX)](https://www.rankingcoach.com/en-us/user-experience-in-digital-marketing) - [Review Management](https://www.rankingcoach.com/en-us/review-management) - - rankingCoach is specially tailored for the following CMSs: - [WordPress](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/en/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/en/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/en/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/en/cms/seo-digital-marketing-shopify) - [Squarespace](https://go.rankingcoach.com/en/cms/seo-digital-marketing-squarespace) - [Webs](https://go.rankingcoach.com/en/cms/seo-digital-marketing-webs) - [Wix](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wix) - [Weebly](https://go.rankingcoach.com/en/cms/seo-digital-marketing-weebly) - [Duda](https://go.rankingcoach.com/en/cms/seo-digital-marketing-duda) - [PrestaShop 1.6](https://go.rankingcoach.com/en/cms/seo-digital-marketing-prestashop) - [1&1 MyWebsite](https://go.rankingcoach.com/en/cms/seo-digital-marketing-11-mywebsite) - [Jimdo](https://go.rankingcoach.com/en/cms/seo-digital-marketing-jimdo) - [Opencart](https://go.rankingcoach.com/en/cms/seo-digital-marketing-opencart) ![rankingCoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/inv-rC-logo.svg "rankingCoach") - - - rankingCoach is the market leader in Digital Marketing for Small and Medium-Sized Businesses. We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "rankingCoach GmbH" }, "dateModified" : "March 27, 2026, 4:28:40 PM", "datePublished" : "2025-09-01 19:23:48", "headline" : "rankingCoach Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/tag/marketing-journey/page/2", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```