--- title: rankingCoach Blog (22) description: The Best Digital Marketing guide for SMBs - featuring deep dives on key Digital Marketing terms, Google Updates, Local SEO & Search Engine Optimization (22) --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en) - [Deutsch](https://blog.rankingcoach.com/de) - [Español](https://blog.rankingcoach.com/es) - [Français](https://blog.rankingcoach.com/fr) - [Italiano](https://blog.rankingcoach.com/it) - [Nederlands](https://blog.rankingcoach.com/nl) - [Polski](https://blog.rankingcoach.com/pl) - [Português](https://blog.rankingcoach.com/pt) - [Română](https://blog.rankingcoach.com/ro) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach’s Digital Marketing blog for small businesses Search for articles Category Select Category - [Digital Marketing](https://blog.rankingcoach.com/en/tag/digital-marketing) - [SEO](https://blog.rankingcoach.com/en/tag/seo) - [Marketing Journey](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Local listings](https://blog.rankingcoach.com/en/tag/local-listings) - [Press Release](https://blog.rankingcoach.com/en/tag/press-release) - [Social Media Marketing](https://blog.rankingcoach.com/en/tag/social-media-marketing) - [Partner](https://blog.rankingcoach.com/en/tag/partner) - [SEA](https://blog.rankingcoach.com/en/tag/sea) - [video marketing](https://blog.rankingcoach.com/en/tag/video-marketing) [![10 terms to know about Search Engine Advertising](https://blog.rankingcoach.com/hubfs/963_big%20compressed-1.jpg)](https://blog.rankingcoach.com/en/10-terms-to-know-about-search-engine-advertising) [10 terms to know about Search Engine Advertising](https://blog.rankingcoach.com/en/10-terms-to-know-about-search-engine-advertising) Search Engine Advertising refers to advertisements displayed in the search engine results, on some... 09/06/2016 [![What is SEA and why should you start doing it to promote your business?](https://blog.rankingcoach.com/hubfs/business-teamwork-planning-meeting-2021-10-21-03-07-18-utc-min.jpg)](https://blog.rankingcoach.com/en/what-is-sea-and-why-should-you-start-doing-it-to-promote-your-business) [What is SEA and why should you start doing it to promote your business?](https://blog.rankingcoach.com/en/what-is-sea-and-why-should-you-start-doing-it-to-promote-your-business) There are two types of results when you are looking for something on the search engines. The first... 08/12/2016 [![rankingCoach wins the Best Product for small businesses in SaaS Awards!](https://blog.rankingcoach.com/hubfs/SetHeight160-SaaS-WINNER-logo-final-2016%20(1).png)](https://blog.rankingcoach.com/en/rankingcoach-wins-the-best-product-for-small-businesses-in-saas-awards) [rankingCoach wins the Best Product for small businesses in SaaS Awards!](https://blog.rankingcoach.com/en/rankingcoach-wins-the-best-product-for-small-businesses-in-saas-awards) rankingCoach GmbH - Winner in 2016 SaaS Awards International Software as a Service Awards Program... 08/10/2016 [![7 Core Essentials of SEO Tactics](https://blog.rankingcoach.com/hubfs/7%20key.png)](https://blog.rankingcoach.com/en/the-blog-7-core-essentials-of-seo-tactics) [7 Core Essentials of SEO Tactics](https://blog.rankingcoach.com/en/the-blog-7-core-essentials-of-seo-tactics) 7 Top Tips for SEO Top tactics for being successful online If you often read our blog, you may... 07/15/2016 [![How can you improve your visibility with new Google Adwords updates? Check this out!](https://blog.rankingcoach.com/hubfs/963_big%20compressed.jpg)](https://blog.rankingcoach.com/en/how-can-you-improve-your-visibility-with-new-google-adwords-updates-check-this-out) [How can you improve your visibility with new Google Adwords updates? Check this out!](https://blog.rankingcoach.com/en/how-can-you-improve-your-visibility-with-new-google-adwords-updates-check-this-out) During the Google Performance Summit Keynote, Google announced many changes regarding its AdWords... 06/10/2016 [![Online Marketing - 10 Essential Key Tips for Growing Your Business](https://blog.rankingcoach.com/hubfs/The%20difference%20between%20SEO%2022%20April%20-Nov-08-2021-03-02-52-75-PM.jpg)](https://blog.rankingcoach.com/en/online-marketing-10-essential-keys-to-growing-your-business) [Online Marketing - 10 Essential Key Tips for Growing Your Business](https://blog.rankingcoach.com/en/online-marketing-10-essential-keys-to-growing-your-business) Many small and medium business owners (SMBs) fear tackling the beast that is known as online... 06/02/2016 [![Welcome to the World of Online Marketing](https://blog.rankingcoach.com/hubfs/1630_big.jpg)](https://blog.rankingcoach.com/en/welcome-to-the-world-of-online-marketing) [Welcome to the World of Online Marketing](https://blog.rankingcoach.com/en/welcome-to-the-world-of-online-marketing) If you are not an expert in Online Marketing, you can quickly find yourself lost in the specific... 05/10/2016 [![10 mistakes that can negatively influence a website](https://blog.rankingcoach.com/hubfs/2%20(1)-1.png)](https://blog.rankingcoach.com/en/10-mistakes-that-can-negatively-influence-a-website) [10 mistakes that can negatively influence a website](https://blog.rankingcoach.com/en/10-mistakes-that-can-negatively-influence-a-website) It doesn’t matter if you want to start a new project or work on an existing website, we would like... 01/20/2016 [![Christmas around the world by rankingCoach](https://blog.rankingcoach.com/hubfs/833_big.jpg)](https://blog.rankingcoach.com/en/christmas-around-the-world-by-rankingcoach) [Christmas around the world by rankingCoach](https://blog.rankingcoach.com/en/christmas-around-the-world-by-rankingcoach) Here at rankingCoach, we have an international team from multiple different continents and many... 12/18/2015 [![5 inspirational Christmas campaigns and Ads](https://blog.rankingcoach.com/hubfs/812.jpeg)](https://blog.rankingcoach.com/en/5-inspirational-christmas-campaigns-and-ads-strengthen-your-brand) [5 inspirational Christmas campaigns and Ads](https://blog.rankingcoach.com/en/5-inspirational-christmas-campaigns-and-ads-strengthen-your-brand) The holiday season has begun and Christmas decorations are everywhere. This is also a good time for... 12/08/2015 [![5 Reasons why CMS updates are so important](https://blog.rankingcoach.com/hubfs/797.jpeg)](https://blog.rankingcoach.com/en/5-reasons-why-cms-updates-are-so-important) [5 Reasons why CMS updates are so important](https://blog.rankingcoach.com/en/5-reasons-why-cms-updates-are-so-important) You have all probably noticed that your CMS (Content Management System) gets regularly updated. But... 11/25/2015 [![The searching mobile user: thrown away potential?](https://blog.rankingcoach.com/hubfs/746.jpeg)](https://blog.rankingcoach.com/en/the-searching-mobile-user-thrown-away-potential) [The searching mobile user: thrown away potential?](https://blog.rankingcoach.com/en/the-searching-mobile-user-thrown-away-potential) Google mentioned adevelopment with the searching habits with the desktop version compared to the... 11/09/2015 [❮ Previous](https://blog.rankingcoach.com/en/page/21) [1](https://blog.rankingcoach.com/en/page/1) ... 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[24](https://blog.rankingcoach.com/en/page/24) [Next ❯](https://blog.rankingcoach.com/en/page/23) ## FREE Brand Watch your business [Start now](https://go.rankingcoach.com/promotion-freemium/en-us) - - Features - [Local Marketing](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/en-us/google-ads?utm_source=rc_blog) - [Search Engine Optimization (SEO)](https://www.rankingcoach.com/en-us/seo?utm_source=rc_blog) - [Reputation management](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - - About - [Legal Notice](https://www.rankingcoach.com/en-us/legal-notice?utm_source=rc_blog) - [Terms and Conditions](https://www.rankingcoach.com/en-us/terms-and-conditions?utm_source=rc_blog) - [Privacy Policy](https://www.rankingcoach.com/en-us/privacy-policy?utm_source=rc_blog) - [Cancellation and Refund](https://www.rankingcoach.com/en-us/cancellation-refund-policy) - [About Us](https://www.rankingcoach.com/en-us/about-us?utm_source=rc_blog) - [Glossary](https://knowledge.rankingcoach.com/en) - [Press](https://go.rankingcoach.com/en/pr) - [Privacy & Cookie Settings](https://www.rankingcoach.com/en-us#) - - Help - [Help Center](https://help.rankingcoach.com/en?utm_source=rc_blog) - [Contact](https://www.rankingcoach.com/en-us/contact?utm_source=rc_blog) - Careers - [We are hiring](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Digital Marketing Guides - [Search Engine Marketing](https://www.rankingcoach.com/en-us/search-engine-marketing) - [Search Engine Optimization](https://www.rankingcoach.com/en-us/search-engine-optimization) - [Social Media Marketing](https://www.rankingcoach.com/en-us/social-media-marketing) - [Email Marketing](https://www.rankingcoach.com/en-us/email-marketing) - [User Experience (UX)](https://www.rankingcoach.com/en-us/user-experience-in-digital-marketing) - [Review Management](https://www.rankingcoach.com/en-us/review-management) - - rankingCoach is specially tailored for the following CMSs: - [WordPress](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/en/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/en/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/en/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/en/cms/seo-digital-marketing-shopify) - [Squarespace](https://go.rankingcoach.com/en/cms/seo-digital-marketing-squarespace) - [Webs](https://go.rankingcoach.com/en/cms/seo-digital-marketing-webs) - [Wix](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wix) - [Weebly](https://go.rankingcoach.com/en/cms/seo-digital-marketing-weebly) - [Duda](https://go.rankingcoach.com/en/cms/seo-digital-marketing-duda) - [PrestaShop 1.6](https://go.rankingcoach.com/en/cms/seo-digital-marketing-prestashop) - [1&1 MyWebsite](https://go.rankingcoach.com/en/cms/seo-digital-marketing-11-mywebsite) - [Jimdo](https://go.rankingcoach.com/en/cms/seo-digital-marketing-jimdo) - [Opencart](https://go.rankingcoach.com/en/cms/seo-digital-marketing-opencart) ![rankingCoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/inv-rC-logo.svg "rankingCoach") - - - rankingCoach is the market leader in Digital Marketing for Small and Medium-Sized Businesses. We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "rankingCoach GmbH" }, "dateModified" : "March 27, 2026, 4:28:40 PM", "datePublished" : "2025-09-01 19:23:48", "headline" : "rankingCoach Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en/page/22", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```