--- title: "Pinterest: Neuer Stern am Social-Media-Firmament" description: Pinterest ist eine Innovation im Bereich Social Media, besonders in visueller Hinsicht. Die Plattform dient als interaktives, themenspezifisches Fotoalbum. image: https://blog.rankingcoach.com/hubfs/Pinterest-3.jpg --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/de-de) - [Funktionen](https://www.rankingcoach.com/de-de/funktionen?utm_source=rc_blog) - [Preise](https://www.rankingcoach.com/de-de/preise?utm_source=rc_blog) - [Partner](https://www.rankingcoach.com/de-de/partner?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/de) Zurück Schließen - [Übersicht](https://www.rankingcoach.com/de-de?utm_source=rc_blog) - [Funktionen](https://www.rankingcoach.com/de-de/funktionen?utm_source=rc_blog) - [Preise](https://www.rankingcoach.com/de-de/preise?utm_source=rc_blog) - [Partner](https://www.rankingcoach.com/de-de/partner?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/de) [Zurück zum Blog](https://blog.rankingcoach.com/de) Teilen auf: # Pinterest: Neuer Stern am Social-Media-Firmament 01 Sept. 2013 ![Pinterest: Neuer Stern am Social-Media-Firmament](https://blog.rankingcoach.com/hs-fs/hubfs/Pinterest-3.jpg?width=960&height=540&name=Pinterest-3.jpg) Pinterest ist eine Innovation im Bereich Social Media, insbesondere in visueller Hinsicht. Die zum jetzigen Zeitpunkt ausschließlich englischsprachige Plattform fungiert als interaktives, themenspezifisches Fotoalbum. Eine Verbindung zu Twitter und Facebook ermöglicht netzwerkübergreifenden Austausch.  Pinterest verfügt über eine immense Themenvielfalt. Die Nutzer erstellen Boards, an die sie eigene Bilder pinnen können. Ebenso können Bilder anderer User „repinned" und unter Themenfeldern abgespeichert werden. Das Hochladen von Bildern mittels iPhone-Kamera ist ebenso möglich wie der Video-Upload. Die Frage, ob Unternehmen Pinterest nutzen sollten, lässt sich nicht generell beantworten. Pinterest lebt von Bildern - und hält z. B. für Onlineshops oder Reiseveranstalter äußerst interessante Möglichkeiten bereit. Natürlich wollen jedoch genügend Bilder vorhanden - und die Profile kontinuierlich gepflegt sein. Auch die Beachtung des Urheberrechts ist von entscheidender Bedeutung.  #### Die ausgezeichnete App für Online Marketing - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Digital Champions Award Gewinner 2020](https://blog.rankingcoach.com/de/digitale-spitzenklasse-rankingcoach-beim-digital-champions-award-2020-ausgezeichnet) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Focus Growth Champion Gewinner 2021 + 2020](https://blog.rankingcoach.com/de/die-wachstumschampions-2020-rankingcoach-geh%C3%B6rt-erneut-dazu) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Global Digital Excellence Awards Gewinner 2020](https://globaldigitalexcellenceawards.com/2020-winners/) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Deloitte. Technology Fast 50 Gewinner 2020 - 2018](https://www2.deloitte.com/de/de/pages/technology-media-and-telecommunications/articles/fast-50-2020-germany-winners.html) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [European Digital Mindset Awards Gewinner 2019](https://www.des-madrid.com/network-activities/european-digital-mindset-awards/european-digital-mindset-awards-2019/) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_left.svg) [Gold Stevie Award Gewinner 2018](https://stevieawards.com/iba/new-product-awards-category-winners) ![](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/laureal_right.svg) - - Funktionen - [Lokales Marketing](https://www.rankingcoach.com/de-de/lokales-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/de-de/google-ads?utm_source=rc_blog) - [Suchmaschinenoptimierung](https://www.rankingcoach.com/de-de/suchmaschinenoptimierung?utm_source=rc_blog) - [Reputations-Management](https://www.rankingcoach.com/de-de/lokales-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/de-de/funktionen?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/de-de/funktionen?utm_source=rc_blog) - - Allgemeines - [Impressum](https://www.rankingcoach.com/de-de/impressum?utm_source=rc_blog) - [AGB](https://www.rankingcoach.com/de-de/agb?utm_source=rc_blog) - [Datenschutzerklärung](https://www.rankingcoach.com/de-de/datenschutz?utm_source=rc_blog) - [Kündigung und Rückerstattung](https://www.rankingcoach.com/de-de/kuendigungs-und-rueckerstattungsbedingungen) - [Über uns](https://www.rankingcoach.com/de-de/ueber-uns?utm_source=rc_blog) - [Glossar](https://knowledge.rankingcoach.com/de) - [Presse](https://go.rankingcoach.com/de/pr) - [Datenschutz & Cookie-Einstellungen](https://www.rankingcoach.com/de-de#) - - Hilfe - [Hilfe-Center](https://help.rankingcoach.com/de?utm_source=rc_blog) - [Kontakt](https://www.rankingcoach.com/de-de/kontakt?utm_source=rc_blog) - [Webinar](https://www.rankingcoach.com/de-de/webinar?utm_source=rc_blog) - Stellenangebote - [Wir stellen ein](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Online-Marketing Guides - [Suchmaschinenmarketing](https://www.rankingcoach.com/de-de/search-engine-advertising) - [Suchmaschinenoptimierung](https://www.rankingcoach.com/de-de/seo) - [Social Media Marketing](https://www.rankingcoach.com/de-de/social-media-marketing) - [E-Mail Marketing](https://www.rankingcoach.com/de-de/e-mail-marketing) - [User Experience (UX)](https://www.rankingcoach.com/de-de/user-experience-im-online-marketing) - [Online-Reputationsmanagement](https://www.rankingcoach.com/de-de/bewertungsmanagement) - - rankingCoach ist speziell für die folgenden CMS optimiert: - [WordPress](https://go.rankingcoach.com/de/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/de/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/de/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/de/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/de/cms/seo-digital-marketing-shopify) - [Telekom Homepage Creator](https://go.rankingcoach.com/de/cms/seo-digital-marketing-telekom-homepage-creator) - [1&1 MyWebsite](https://go.rankingcoach.com/de/cms/seo-digital-marketing-11-mywebsite) - [Gambio](https://go.rankingcoach.com/de/cms/seo-digital-marketing/gambio) - [Oxid](https://go.rankingcoach.com/de/cms/seo-digital-marketing-oxid) - [Strato ePages](https://go.rankingcoach.com/de/cms/seo-digital-marketing-strato-sitebuilder) - [xtCommerce](https://go.rankingcoach.com/de/cms/seo-digital-marketing-xtcommerce) - [Strato LivePages](https://go.rankingcoach.com/de/cms/seo-digital-marketing-strato-sitebuilder) - [Jimdo](https://go.rankingcoach.com/de/cms/seo-digital-marketing-jimdo) - [Wix](https://go.rankingcoach.com/de/cms/seo-digital-marketing-wix) - [Shopware](https://go.rankingcoach.com/de/cms/seo-digital-marketing-shopware) - [WebEdition](https://go.rankingcoach.com/de/cms/seo-digital-marketing-webedition) - [STRATO Homepage-Baukasten](https://go.rankingcoach.com/de/cms/seo-digital-marketing-strato-sitebuilder) - [Typo3](https://go.rankingcoach.com/de/cms/seo-digital-marketing-typo3) - [PrestaShop 1.6](https://go.rankingcoach.com/de/cms/seo-digital-marketing-prestashop) - [Contao](https://go.rankingcoach.com/de/cms/seo-digital-marketing-contao) - [Hostpoint Webshops (Essential, Premium, Ultimate)](https://go.rankingcoach.com/de/cms/seo-digital-marketing-hostpoint) ![rankingCoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/inv-rC-logo.svg "rankingCoach") - - - rankingCoach ist Marktführer im Bereich des Online-Marketings für kleine und mittelständische Unternehmen. Wir ermöglichen unseren Kunden mit geringem Budget effektives Online-Marketing zu betreiben und auf leicht verständliche Weise erfolgreich mehr Sichtbarkeit zu erreichen. Dabei decken wir die für unsere Zielgruppe relevantesten Bereiche ab: Suchmaschinenoptimierung (für Google und Bing), Suchmaschinenmarketing (Google Ads), Lokales Marketing, Social Media Monitoring und Reputationsmanagement. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lisa", "url" : "https://blog.rankingcoach.com/de/author/lisa" }, "dateModified" : "2024-04-15T12:33:18.314Z", "datePublished" : "2013-09-01T22:00:00.000Z", "headline" : "Pinterest: Neuer Stern am Social-Media-Firmament", "image" : [ "https://blog.rankingcoach.com/hubfs/Pinterest-3.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.rankingcoach.com/de/pinterest-neuer-stern-am-social-media-firmament", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.rankingcoach.com/hubfs/rC_logo-color_amp.png" }, "name" : "rankingCoach GmbH" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lisa" }, "dateModified" : "September 21, 2025, 20:33:12", "datePublished" : "2013-09-01 22:00:00", "headline" : "Pinterest: Neuer Stern am Social-Media-Firmament", "image" : { "@type" : "ImageObject", "url" : "https://8411010.fs1.hubspotusercontent-na1.net/hubfs/8411010/Pinterest-3.jpg" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/de/pinterest-neuer-stern-am-social-media-firmament", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```