rankingCoach’s Digital Marketing blog for small businesses

SEO and UX: Why Google Now Rewards Them Together
SEO and UX: Why Google Now Rewards Them Together

For years, SEO and UX were treated as separate disciplines. SEO was about keywords, links, and...

Google Search Console: Why Every SMB Needs It
Google Search Console: Why Every SMB Needs It

There is a free tool that shows exactly which keywords Google is showing your website for, which...

Evergreen Content: Why It's Your Smartest SEO Investment
Evergreen Content: Why It's Your Smartest SEO Investment

Most content stops working within weeks of being published. Small businesses invest time and money...

HTTP 303 Status Code: What It Means for Your SEO
HTTP 303 Status Code: What It Means for Your SEO

HTTP redirects are one of the quietest ways to lose SEO rankings. Set up the wrong one, and Google...

Google Trends for Keyword Research: A Smarter Approach
Google Trends for Keyword Research: A Smarter Approach

Keyword research tools tell you how many people search for a term. What they cannot tell you is...

The 6 biggest SEO challenges that SMBs are facing
The 6 biggest SEO challenges that SMBs are facing

SEO is no longer just about ranking on page one. Algorithm updates land more frequently, AI...

6 Google Ranking Factors Every SMB Should Know
6 Google Ranking Factors Every SMB Should Know

Google's algorithm is complex, but the businesses that rank well tend to have the same things in...

AEO Keyword Research: The Missing Piece in Your SEO Plan
AEO Keyword Research: The Missing Piece in Your SEO Plan

Keyword research used to have one job: get your pages to rank on Google's first page. That goal is...

All You Need to Know About Google Snippets
All You Need to Know About Google Snippets

The search result snippet used to be a minor SEO checkbox. Write something under 160 characters,...

The 6 Key Elements of a Good SEO Strategy Most Businesses Miss
The 6 Key Elements of a Good SEO Strategy Most Businesses Miss

At first, SEO looks straightforward to many small business owners. Pick a few keywords, make sure...

9 Ways to Drive Traffic to Your Small Business Website
9 Ways to Drive Traffic to Your Small Business Website

A great website is only half the work. Without an active strategy across the right channels, even a...

Why has my site dropped in the Google rankings?
Why has my site dropped in the Google rankings?

A Google ranking drop rarely feels gradual. One morning your traffic is normal, the next it has...

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