--- title: rankingCoach Blog description: The Best Digital Marketing guide for SMBs - featuring deep dives on key Digital Marketing terms, Google Updates, Local SEO & Search Engine Optimization --- [![rankingcoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/rC-logo-color-medium.svg "rankingcoach")](https://www.rankingcoach.com/en-us) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) - [English](https://blog.rankingcoach.com/en) - [Deutsch](https://blog.rankingcoach.com/de) - [Español](https://blog.rankingcoach.com/es) - [Français](https://blog.rankingcoach.com/fr) - [Italiano](https://blog.rankingcoach.com/it) - [Nederlands](https://blog.rankingcoach.com/nl) - [Polski](https://blog.rankingcoach.com/pl) - [Português](https://blog.rankingcoach.com/pt) - [Română](https://blog.rankingcoach.com/ro) English Back Close - [Home](https://www.rankingcoach.com/en-us?utm_source=rc_blog) - [Features](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Pricing](https://www.rankingcoach.com/en-us/pricing?utm_source=rc_blog) - [Partners](https://www.rankingcoach.com/en-us/partners?utm_source=rc_blog) - [Blog](https://blog.rankingcoach.com/en) ## rankingCoach’s Digital Marketing blog for small businesses Search for articles Category Select Category - [Digital Marketing](https://blog.rankingcoach.com/en/tag/digital-marketing) - [SEO](https://blog.rankingcoach.com/en/tag/seo) - [Marketing Journey](https://blog.rankingcoach.com/en/tag/marketing-journey) - [Local listings](https://blog.rankingcoach.com/en/tag/local-listings) - [Press Release](https://blog.rankingcoach.com/en/tag/press-release) - [Social Media Marketing](https://blog.rankingcoach.com/en/tag/social-media-marketing) - [Partner](https://blog.rankingcoach.com/en/tag/partner) - [SEA](https://blog.rankingcoach.com/en/tag/sea) - [video marketing](https://blog.rankingcoach.com/en/tag/video-marketing) [![SEO and UX: Why Google Now Rewards Them Together](https://blog.rankingcoach.com/hubfs/seo_ux.png)](https://blog.rankingcoach.com/en/seo-and-ux) [SEO and UX: Why Google Now Rewards Them Together](https://blog.rankingcoach.com/en/seo-and-ux) For years, SEO and UX were treated as separate disciplines. SEO was about keywords, links, and... 06/22/2026 [![Google Search Console: Why Every SMB Needs It](https://blog.rankingcoach.com/hubfs/google_business_profile_1200x630_white.jpg)](https://blog.rankingcoach.com/en/google-search-console-seo) [Google Search Console: Why Every SMB Needs It](https://blog.rankingcoach.com/en/google-search-console-seo) There is a free tool that shows exactly which keywords Google is showing your website for, which... 06/19/2026 [![Evergreen Content: Why It's Your Smartest SEO Investment](https://blog.rankingcoach.com/hubfs/evergreen_content_1200x630.jpg)](https://blog.rankingcoach.com/en/how-evergreen-content-helps-with-seo) [Evergreen Content: Why It's Your Smartest SEO Investment](https://blog.rankingcoach.com/en/how-evergreen-content-helps-with-seo) Most content stops working within weeks of being published. Small businesses invest time and money... 06/17/2026 [![HTTP 303 Status Code: What It Means for Your SEO](https://blog.rankingcoach.com/hubfs/303_feature.png)](https://blog.rankingcoach.com/en/http-status-code-303-seo) [HTTP 303 Status Code: What It Means for Your SEO](https://blog.rankingcoach.com/en/http-status-code-303-seo) HTTP redirects are one of the quietest ways to lose SEO rankings. Set up the wrong one, and Google... 06/15/2026 [![Google Trends for Keyword Research: A Smarter Approach](https://blog.rankingcoach.com/hubfs/google_trends.jpg)](https://blog.rankingcoach.com/en/google-trends-keyword-research) [Google Trends for Keyword Research: A Smarter Approach](https://blog.rankingcoach.com/en/google-trends-keyword-research) Keyword research tools tell you how many people search for a term. What they cannot tell you is... 06/12/2026 [![The 6 biggest SEO challenges that SMBs are facing](https://blog.rankingcoach.com/hubfs/SEO-analysis.png)](https://blog.rankingcoach.com/en/the-6-biggest-seo-challenges-smbs-are-facing-and-how-to-solve-them) [The 6 biggest SEO challenges that SMBs are facing](https://blog.rankingcoach.com/en/the-6-biggest-seo-challenges-smbs-are-facing-and-how-to-solve-them) SEO is no longer just about ranking on page one. Algorithm updates land more frequently, AI... 06/11/2026 [![6 Google Ranking Factors Every SMB Should Know](https://blog.rankingcoach.com/hubfs/small-business-owner.jpg)](https://blog.rankingcoach.com/en/the-only-6-google-ranking-factors-you-need-to-know) [6 Google Ranking Factors Every SMB Should Know](https://blog.rankingcoach.com/en/the-only-6-google-ranking-factors-you-need-to-know) Google's algorithm is complex, but the businesses that rank well tend to have the same things in... 06/10/2026 [![AEO Keyword Research: The Missing Piece in Your SEO Plan](https://blog.rankingcoach.com/hubfs/seo_keyword_research_1200x630.jpg)](https://blog.rankingcoach.com/en/aeo-keyword-research) [AEO Keyword Research: The Missing Piece in Your SEO Plan](https://blog.rankingcoach.com/en/aeo-keyword-research) Keyword research used to have one job: get your pages to rank on Google's first page. That goal is... 06/09/2026 [![All You Need to Know About Google Snippets](https://blog.rankingcoach.com/hubfs/google_snippets_1200x630.jpg)](https://blog.rankingcoach.com/en/all-you-really-need-to-know-about-google-snippets) [All You Need to Know About Google Snippets](https://blog.rankingcoach.com/en/all-you-really-need-to-know-about-google-snippets) The search result snippet used to be a minor SEO checkbox. Write something under 160 characters,... 06/08/2026 [![The 6 Key Elements of a Good SEO Strategy Most Businesses Miss](https://blog.rankingcoach.com/hubfs/checkerboard_1200x630.png)](https://blog.rankingcoach.com/en/the-6-keys-elements-of-a-good-seo-strategy) [The 6 Key Elements of a Good SEO Strategy Most Businesses Miss](https://blog.rankingcoach.com/en/the-6-keys-elements-of-a-good-seo-strategy) At first, SEO looks straightforward to many small business owners. Pick a few keywords, make sure... 06/04/2026 [![9 Ways to Drive Traffic to Your Small Business Website](https://blog.rankingcoach.com/hubfs/website_feature_1200x630_cropped.png)](https://blog.rankingcoach.com/en/9-ways-to-drive-traffic-to-your-website) [9 Ways to Drive Traffic to Your Small Business Website](https://blog.rankingcoach.com/en/9-ways-to-drive-traffic-to-your-website) A great website is only half the work. Without an active strategy across the right channels, even a... 06/02/2026 [![Why has my site dropped in the Google rankings?](https://blog.rankingcoach.com/hubfs/Goolge-rankings.png)](https://blog.rankingcoach.com/en/5-reasons-google-rankings-suddenly-dropped) [Why has my site dropped in the Google rankings?](https://blog.rankingcoach.com/en/5-reasons-google-rankings-suddenly-dropped) A Google ranking drop rarely feels gradual. One morning your traffic is normal, the next it has... 05/28/2026 [1](https://blog.rankingcoach.com/en/page/1) [2](https://blog.rankingcoach.com/en/page/2) ... [5](https://blog.rankingcoach.com/en/page/5) ... [10](https://blog.rankingcoach.com/en/page/10) ... [15](https://blog.rankingcoach.com/en/page/15) ... [21](https://blog.rankingcoach.com/en/page/21) ... [24](https://blog.rankingcoach.com/en/page/24) [Next ❯](https://blog.rankingcoach.com/en/page/2) ## FREE Brand Watch your business [Start now](https://go.rankingcoach.com/promotion-freemium/en-us) - - Features - [Local Marketing](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Google Ads](https://www.rankingcoach.com/en-us/google-ads?utm_source=rc_blog) - [Search Engine Optimization (SEO)](https://www.rankingcoach.com/en-us/seo?utm_source=rc_blog) - [Reputation management](https://www.rankingcoach.com/en-us/local-marketing?utm_source=rc_blog) - [Social Media Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - [Brand Monitoring](https://www.rankingcoach.com/en-us/features?utm_source=rc_blog) - - About - [Legal Notice](https://www.rankingcoach.com/en-us/legal-notice?utm_source=rc_blog) - [Terms and Conditions](https://www.rankingcoach.com/en-us/terms-and-conditions?utm_source=rc_blog) - [Privacy Policy](https://www.rankingcoach.com/en-us/privacy-policy?utm_source=rc_blog) - [Cancellation and Refund](https://www.rankingcoach.com/en-us/cancellation-refund-policy) - [About Us](https://www.rankingcoach.com/en-us/about-us?utm_source=rc_blog) - [Glossary](https://knowledge.rankingcoach.com/en) - [Press](https://go.rankingcoach.com/en/pr) - [Privacy & Cookie Settings](https://www.rankingcoach.com/en-us#) - - Help - [Help Center](https://help.rankingcoach.com/en?utm_source=rc_blog) - [Contact](https://www.rankingcoach.com/en-us/contact?utm_source=rc_blog) - Careers - [We are hiring](https://www.linkedin.com/company/rankingcoach/jobs/?utm_source=rc_blog) - - Digital Marketing Guides - [Search Engine Marketing](https://www.rankingcoach.com/en-us/search-engine-marketing) - [Search Engine Optimization](https://www.rankingcoach.com/en-us/search-engine-optimization) - [Social Media Marketing](https://www.rankingcoach.com/en-us/social-media-marketing) - [Email Marketing](https://www.rankingcoach.com/en-us/email-marketing) - [User Experience (UX)](https://www.rankingcoach.com/en-us/user-experience-in-digital-marketing) - [Review Management](https://www.rankingcoach.com/en-us/review-management) - - rankingCoach is specially tailored for the following CMSs: - [WordPress](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wordpress) - [Drupal](https://go.rankingcoach.com/en/cms/seo-digital-marketing-drupal) - [Joomla 3.2](https://go.rankingcoach.com/en/cms/seo-digital-marketing-joomla) - [Magento](https://go.rankingcoach.com/en/cms/seo-digital-marketing-magento) - [Shopify](https://go.rankingcoach.com/en/cms/seo-digital-marketing-shopify) - [Squarespace](https://go.rankingcoach.com/en/cms/seo-digital-marketing-squarespace) - [Webs](https://go.rankingcoach.com/en/cms/seo-digital-marketing-webs) - [Wix](https://go.rankingcoach.com/en/cms/seo-digital-marketing-wix) - [Weebly](https://go.rankingcoach.com/en/cms/seo-digital-marketing-weebly) - [Duda](https://go.rankingcoach.com/en/cms/seo-digital-marketing-duda) - [PrestaShop 1.6](https://go.rankingcoach.com/en/cms/seo-digital-marketing-prestashop) - [1&1 MyWebsite](https://go.rankingcoach.com/en/cms/seo-digital-marketing-11-mywebsite) - [Jimdo](https://go.rankingcoach.com/en/cms/seo-digital-marketing-jimdo) - [Opencart](https://go.rankingcoach.com/en/cms/seo-digital-marketing-opencart) ![rankingCoach](https://blog.rankingcoach.com/hubfs/raw_assets/public/RankingCoach_April2021/images/inv-rC-logo.svg "rankingCoach") - - - rankingCoach is the market leader in Digital Marketing for Small and Medium-Sized Businesses. We give these enterprises the power to implement an effective Digital Marketing strategy themselves, to maximize their online visibility and be successful online. rankingCoach creates a tailored Digital Marketing strategy based on the individual requirements of each business’s website. This marketing plan can then be easily implemented by the user with the app’s intuitive SEM and SEO tools and easy to follow step-by-step video tutorials. rankingCoach covers all aspects of Digital Marketing that an SMB needs to create a comprehensive Digital Marketing presence: Search Engine Optimization (SEO), Search Engine Marketing (Google Ads), Local Marketing, Social Media Monitoring and Reputation Management. ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "rankingCoach GmbH" }, "dateModified" : "March 27, 2026, 4:28:40 PM", "datePublished" : "2025-09-01 19:23:48", "headline" : "rankingCoach Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : "https://blog.rankingcoach.com/en", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://f.hubspotusercontent10.net/hubfs/8411010/rC_logo-color_amp.png", "width" : 360.0 }, "name" : "rankingCoach " } } ```